Script: Remove Placement in Display Campaign based on bad CTR performance

[Natalia Camerzan]

Hi,

Does anyone have a script which removes placements in Display Campaign, where CTR is >5% ?

Thanks 

[Thea Vega (AdWords Scripts Team)]

Hi Natalia,

Please see below sample code to help you get started:

function main(){
  var placementSelector = AdWordsApp.display()
  .placements()
  //fetches placements with campaign type of display network
  .withCondition("AdNetworkType1 = CONTENT") ;
  //you may change this depending on your requirement
  .withCondition("Ctr > 5");
 
  var placementIterator = placementSelector.get();
  while (placementIterator.hasNext()) {
    var placement = placementIterator.next();
    Logger.log(placement.getCampaign().getName());
    placement.remove();
  }
}

The script iterates through placements for display campaigns with Ctr > 5% and deletes the said placements. I would suggest for you to Preview the script first to see if it aligns with your requirement.

Thanks,
Thea

AdWords Scripts Team

[Thea Vega (AdWords Scripts Team)]

Hi Natalia,

Apologies as I have not noticed that there was an extra ";" on the script that I have provided earlier. With this, please change line 5 with the code line below.

  .withCondition("AdNetworkType1 = CONTENT")