How to add mobile app to Google Ads Account Excluded Placement list with Google Ads Script

[Roland Bende]

I've wrote a Google Ads Script for collecting bad display domains and appearances and put them to the account excluded placement list.

Everything working fine expect mobile app exclusion.

I can not add eg.: mobileapp::2-com.outfit7.mytalkingangelafree  to the account excluded placement list because i get this error: Placement URLs must be provided in a valid URL format

How can i put mobile app-s to Google Ads Account excluded placement list?

[Google Ads Scripts Forum Advisor]

Hi Roland,

At the moment, mobile app placement exclusion is not supported in Ads scripts. However, this can be accomplished through the UI. Drop down the 'Exclude individual apps from Display campaigns' section on this page for more information.

If we make any relevant changes, we will post about it on our blog.

Regards,
Matt
Google Ads Scripts Team

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[Roland Bende]

Hi Matt,

Short answer:

• I know that this can be done manually but i don't want to do manually via the UI. The reason for this:  Humans wrote scripts for repetitive monotonous tasks. 

Long answer:

I don't understand why Google makes users life harder: I'm talking about mobile app exclusion. ->

1. I've started with App Category Placement exclusion: I've excluded all app categories through the UI.
2. Despite of app category exclusion mobil apps still appearing in the Where Ads Shown report with clicks and cost.
3. I've contacted with Google Ads support, their answer was as follows:  Because there is not option for switching on G-mob mobile app non interstitial content exclusion, ads can still appear in mobile apps, in spite of the fact i've setup all App Category Placement exclusion.

There is no one switch method to exclude mobile apps through the ui. The only option is to read the display campaign where ads shown report daily and put apps one by one to placement exclusion. I wanted to automatize this but as you wrote i can not automatize.

Conslusion:

Advertisers can not exclude all mobile apps in Display with Account / Campaign / Ad Group settings. That's why ads appear on mobile apps. These unwanted mobile app clicks generates fraud clicks(click = cost!) from apps which have 24H-48H lifetime in Google Play store.

Because there is no option to automatize mobile app placement exclusion, the only option left: put these apps with your own hand to placement exclusion daily and pay for unwanted clicks.

Last question:

• Where can i submit a complaint about mobil app exclusion and fraud clicks from mobile apps?

[Google Ads Scripts Forum Advisor]

Hello,

I understand your frustration with the lack of this feature in scripts. I've passed along a feature request to get this addressed to the team. However, just because a feature request has been filed doesn't mean we can commit to any specific timeframe for when it might be released. You can watch our blog for updates and announcements of new features.

Regards,
Mike, Google Ads Scripts Team

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