Script to pause low performing ads

[Darius Price]

Hi All,

Does anyone know of a script that can pause all ads in an ad group keeping just the top 3 performing ads in the ad group based on impressions. 

This would be very useful as I am operating in an account with numerous campaigns and too many ad groups to try to do this manually.

Thanks in advance.

[Google Ads Scripts Forum Advisor]

Hi Darius,

 

Thanks for reaching out. I am Harry, from the Google Ads Scripts Team.

 

There is no currently available script that would match your requirement. If you are interested, I can provide guidance on how you can create a custom script in this regard. Here's a sample script that pauses ads in a specific ad group that you can take a look at in the meantime.

 

Let me know your thoughts.

 

Thanks,

Harry Cliford Rivera Google Ads Scripts Team

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[Darius Price]

Hi Harry,

Thanks for sending the script across, it would be great if you could provide some guidance on how to customize this script to the requirements needed.

Thanks

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[Google Ads Scripts Forum Advisor]

Hi Darius,

 

Thanks for coming back. You may choose to do this by retrieving Ads at the AdGroup level or directly at the Ad entity level. I think we should implement your script with two function to achieve your requirement:

 

• First is we have to identify the top three performing performing ads based on impressions:

1. Create an AdSelector and AdIterator to iterate and retrieve entities at the Ad level.
   1. Use the orderBy(orderBy) in your selector to order ads by Impressions. (Eg. .orderBy("Impressions ASC") ).
   2. Make use of the withLimit(limit) method in your selector to only return the top three performing Ads.
   3. Finally, retrieve the Ads' IDs using the getId() method and use the JavaScript push method to collate them in an array.

• Second part is to pause the ads referencing on the array of Ads' entity IDs:

1. Create another AdSelector and AdIterator to iterate and retrieve entities at the Ad level.
   1. Retrieve Ad Ids using the getId() method and create a loop to compare them with the array of Ads' IDs.
   2. If the IDs comes out not equal, then pause the ad.

 

Let me know if you have questions or clarifications.