Weather Script - Removing Bid Modifiers

[Amanda Cornell]

Hello, 

I've created a weather script to make bid adjustments based on the following criteria:

Condition Name	Temperature (in Fahrenheit)	Precipitation (in mm of rain in last 3 hrs)	Wind (in mph)
Sunny	60 to 85	below 0	below 10
Rainy		above 0
Windy			above 20

When these weather conditions are not met, I want bid modifiers to clear which I know you use -1.0 as a bid modifier on the Campaign tab to achieve this. Does that mean I have to create inverse weather conditions to what I have specified above? For example, the 'Rainy' weather condition, I'd add another weather condition with the precipitation to be 'below 0' and assign the -1.0 bid modifier in the Campaign tab to all campaigns I have 'Rainy' applied to? If that's the case, how would you suggest I make the inverse of the condition 'Sunny' since I use a range of temperatures?

Also, if I'm targeting at the state level within the US, does the script take an average of the weather for the entire state to determine if the bid modifier should be applied?

Thank you!

[googleadsscrip...@google.com]

Hi Amanda,

The default bid modifier is '1'. The bids are only changed during the period in which the special weather conditions are met. If the specified weather condition is not met, the bids will not be modified.

The Open Weather Map API will not take the average temperature of a state. If you plug in a state in the API, it will return the weather for a specific geo-coordinate in that state. For example, this is what is returned for querying 'Massachusetts, US'. The specific geo-coordinates are provided on that page.

Regards,

Matt

Google Ads Scripts Team

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[Amanda Cornell]

Hi Matt,

 

I understand the bids only change if the specific weather conditions are met. My question is if the bid modifiers were applied when the weather conditions were met but then the script runs again but the weather is NOT met, how do I remove the existing bid modifiers using -1 in the campaign tab? Do I need to make additional weather conditions that are the opposite of the weather conditions that I attached in my initial post?

 

Amanda Cornell | Digital River, Inc. | Marketing Analyst, Paid Media Programs

d: +1.952.225.3765 | acor...@digitalriver.com | www.digitalriver.com

10380 Bren Road West, Minnetonka, MN 55343 | United States

 

From: Google Ads Scripts Forum on behalf of googleadsscripts-forumadvisor <adwords...@googlegroups.com>
Sent: Thursday, May 9, 2019 2:56 PM
To: Amanda Cornell via Google Ads Scripts Forum <adwords-scripts+apn2wqfdcwv1z-_x...@googlegroups.com>
Cc: Google Ads Scripts Forum <adwords...@googlegroups.com>
Subject: RE: Weather Script - Removing Bid Modifiers

 

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[googleadsscrip...@google.com]

Hello,

To clarify, in the scenario you described:

if the bid modifiers were applied when the weather conditions were met but then the script runs again but the weather is NOT met, how do I remove the existing bid modifiers

You won't need to remove the bid modifiers, since every time the script runs, the bid modifier is reset to '1' for each campaign/location. It has to set that bid modifier again and will only do so if the weather condition is met again. I would recommend looking into the function, 'applyRulesForCampaign', in the script to see exactly how this works.

Regards,

Matt

Google Ads Scripts Team

On 05/09/19 16:32:19 adwords...@googlegroups.com wrote:

Hi Matt,

 

I understand the bids only change if the specific weather conditions are met. My question is if the bid modifiers were applied when the weather conditions were met but then the script runs again but the weather is NOT met, how do I remove the existing bid modifiers using -1 in the campaign tab? Do I need to make additional weather conditions that are the opposite of the weather conditions that I attached in my initial post?

 

Amanda Cornell | Digital River, Inc. | Marketing Analyst, Paid Media Programs

d: +1.952.225.3765 | acornell@digitalriver.com | www.digitalriver.com

To unsubscribe from this group and stop receiving emails from it, send an email to adwords-scripts+unsubscribe@googlegroups.com.

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[Amanda Cornell]

My script currently isn't making any changes to the campaigns in my script even though some weather condition should be met.

I want to make sure it's not because of the location settings. I have the 'Apply Modifier To' set to 'All Geo Targets'. In my Google Ads account, I have the locations broken out at the state level. Therefore, in the Geo targeting mapping tab I have Weather Location column all set to 'United States' and the Geo target codes for all US states listed as shown below (not all shown):

Weather Location	Geo Target Code
United States	21132
United States	21133
United States	21135
United States	21136
United States	21137
United States	21138
United States	21139
United States	21141

Is this set up correctly so that I don't have to list out ever state in the 'Campaigns' tab even though I want the script to make changes to all 50 US states when the weather meets the criteria I have set?

[Google Ads Scripts Forum Advisor Prod]

Hi Amanda,

The column with the header 'Weather Location' is what is location interpreted by the OpenWeather API, and the 'Geo Target Code' column are the geocodes understood by Google Ads. 

This would not explain why you are not getting any results, however. Can you please privately provide your CID and script name?

Thanks,
Matt 
Google Ads Scripts Team

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[Google Ads Scripts Forum Advisor Prod]

Hi Amanda,

The script is fine, but the spreadsheet has two issues. 

1. The spreadsheet has weather condition, 'Sunny', which has the precipitation defined as 'below 0' (in column C), which is not a possible condition. 
2. The only place the API is taking the weather from, is wherever 'United States' is interpreted as. So, the script is only using the weather from one location. Since, the API cannot take the weather of an area the size of the United States, it will choose a much smaller area in the US. 

As a test, I created a copy and changed the 'Sunny' condition so that it would be met, no matter the weather, and the script executed without issue and made changes to the campaigns in your spreadsheet. Changing the two items above should take care of the issue.

Regards,

[Amanda Cornell]

Thank you so much for the help! Just to clarify, the best way to target all 50 US states would be to list out all 50 states in the ‘Campaigns’ tab for each campaign and each weather condition?

 

Amanda Cornell Marketing Analyst, Paid Media o: +1.952.225.3742 acor...@digitalriver.com

 

 

 

 

 

From: Google Ads Scripts Forum on behalf of adsscriptsforumadvisor <adwords...@googlegroups.com>
Sent: Thursday, June 13, 2019 2:27 PM
To: adwords...@googlegroups.com
Cc: adwords-scripts+apn2wqfdcwv1z-_x...@googlegroups.com
Subject: RE: Weather Script - Removing Bid Modifiers

 

### This email originated from outside of the organization. ###

Hi Amanda,

Google Ads Scripts Team

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[Google Ads Scripts Forum Advisor Prod]

Hi Amanda,

Targeting the entire United States based on the weather of one location is probably not ideal. If you have all 50 states as individually targeted locations in each of your campaigns, then the method you described below would work. Also, please keep in mind that the 'All geo targets' setting will change the bidding of all targeted locations in a campaign based on the weather of a single location.

Regards,
Matt 
Google Ads Scripts Team

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