Automatically control CPC in Google Shopping so that ROAS is greater than or equal.

[Andrzej markiewicz]

Hi, I'm new here. Recently, I started the adventure with the Google script.

I have a question, I need a script that could:

automatically control CPC in Google Shopping so that ROAS is greater than or equal to:

a. x% for the price of goods from x and above

b. x% for the price of goods up to x, below

Until now, I've used ready-made scripts. I totally don't know how to go about it. Thank you for your help.

[Google Ads Scripts Forum Advisor]

Hi Andrzej,

If you are using the target ROAS bidding strategy, you can find more information about this strategy here. However, the max and minimum CPC cannot be set with scripts.

In general, the max CPC can be set using the setCpc method (the link points to setCpc method belonging to the shopping ad group class). Please note that max CPC cannot be set at the campaign level. You can find more information on bidding in scripts here.

Regards,
Matt
Google Ads Scripts Team

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[Andrzej markiewicz]

Thank you Matt, you helped me a lot.

Regards,

Andrew