Google AdWords automation. What are the various automations we can do?

[kamran akhtar]

Hello All,

 

We would like to know about automated rules.

• If we want to pause certain 'search query' (NOT KEYWORD - please note) via AdWords automated rules based on the performance metrics like 20 clicks and greater than equal to 60% bounce rate. How can we do that?
• What are the various automation rules which is beneficial in general case

 

Looking forward to hear some good replies.

 

Thanks!

[Alexander Wang]

Hi there,

There are currently no automated rules based off of the search query report. You could write a script that downloads the search query report and adds search terms as negative keywords.

There's no concept in AdWords of "pausing a search query". You can either add a search term as a keyword or as a negative keyword. Adding a search term as a negative keyword will prevent that search term from triggering your ads.

You can read up on automated rules here to see everything that's currently possible.

Cheers,

Alex

[Alexander Wang]

Oh,

Also, we have this solution which does something like this here:

https://developers.google.com/adwords/scripts/docs/solutions/search-query

It downloads the search query report and adds search terms as negative exact keywords.

Cheers,

Alex