Location Targeting and Budget Allocation

[Brian Martin]

Hello,

I have a client model that has produced clusters groups of zip codes based on propensity to purchase, and am looking to allocate spend across these zips based on their propensity ranking (maximize spend in the highest propensity cluster and move on to the next). I'm thinking there are two ways to approach this:

• Set up campaigns for each propensity rank group (high, medium, low) and assign budgets and location targets based on the zips the model outputs
• Use one campaign and set location based bid modifiers based on each cluster of zip codes
• Is there another option? Is there a way to allocate a percentage of budget to a particular set of zip codes?

Thanks a ton for taking a look at this,

Brian

[Google Ads Scripts Forum Advisor]

Hello Brian,

I’m James from the Google Ads scripts support team. Thank you for reaching out to us.

Can you please confirm if you’re looking to achieve the mentioned use-case or requirements using Google Ads script or Google Ads API? I asked this so that we can guide you accordingly based on the tool that you want to use.

Regards,

James Howell Google Ads Scripts Team

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