Script who block all queries unless they contain certain words

[Alois Pumpelhuber]

Hello everyone,

I have a campaign running with thousands of very long tail keywords in all 3 match types. I have noticed that people convert much better when they type certain words (4 different words)  in the search query, people who type these words are more likely to be  looking for what we provide.

Unfortunately I cannot just put those words as part of the  keywords broad modifiers, because then those keyword become low volume ghost keywords

I wanted to create a duplicate of my campaign and put those magic words as negative in the 1st campaign in order to direct the traffic towards the newly created campaign for which I would increase the keywords bids because they are more valuable (and decrease the bids in the 1st campaign since the queries coming from them are less valuable).  There is however one major flaw:  The keywords from the duplicate are going to compete with the keywords from the 1st campaign  therefore it will also attract the traffic that does not contain those magic words as well so it won't really solve any problem. Unfortunately there is no way to "prioritize" campaigns in Search like there is in Google Shopping. That would have been nice.

I believe the only way is to create some sort of script in my duplicate campaign, and somehow tells the script to block every query that does NOT contain those magic words (the exact opposite of what negative keywords do basically).  Any idea which script would do that for me?

Many Many thanks

[Tyler Sidell (AdWords Scripts Team)]

Hi Alois,

You might be interested in our Search Query solution, which excludes undesired search queries. That is the closest script that we provide for what you are looking for.

Thanks,

Tyler Sidell
AdWords Scripts Team

[AussieWeb Conversion]

Hi Alois

Please look into the use of Broad Match Modified match type.
eg
+purchase +blue +suede +shoes

This will ONLY match on search terms that contain all four of those terms (in any order) but will not broad match to green shoes or blue sandals etc
https://support.google.com/adwords/answer/2497702

Regards
Nigel

[Alois Pumpelhuber]

Hello Nigel,

thanks for your answer  as I said I thought about that but most of the times what happens is that "+purchase +blue +shoes" is eligible but if I add "suede" (lets say because i only sell suede shoes just to take your example) the keyword becomes low search volume and is therefore not eligibile (just to take your example)

so I have thousands of broad match keywords with 3 or 2 terms, but if I add an important feature like "swede" what happens is that all these keywords become low search ineligible dead keywords,  although  people looking for "suede shoes" do exist from time to time and this word matters to me because "swede shoes "  (just to take your example again) is way more relevant to our business than just  blue shoes alone.

So this is some kind of loophole because I cannot put "suede" in the broad match keywords as they would become ineligible,  but on the other hand there are actually people from time to time looking for them but i have no way to select the traffic and to give more value to these people

Many thanks in advance if you can help with that now that I have clarified the problem I am encountering.

[Tyler Sidell (AdWords Scripts Team)]

Hi Alois,

Did you give the Search Query solution a try?  Also, you may be interested in setting up a Search Query Performance Report daily to aggregate statistics on the search level.

Thanks,

Tyler Sidell

AdWords Scripts Team

[Alois Pumpelhuber]

Hi Tydel,  thank you I did have a look but I do not understand this would apply to my problem.  I am not seeking to collect any statistics, I already know  what terms are working and would like to give more value to searches typing them.

I dont wish to collect data and create new negative keywords,  what I would like is to filter out searches  in a proactive way because I already know what terms are valuable for me.

Many thanks

[Tyler Sidell (AdWords Scripts Team)]

Hi Alois,

If you proactively know the search terms, the only option would be to add them as negative keywords.

Thanks,

Tyler Sidell

AdWords Scripts Team

[Alois Pumpelhuber]

Hi Tyler:

I am grateful that you took the time to answer yet I think you have not understood my request because I wasnt clear enough.

I do not want these terms to be negative keywords because I like these terms, they are valuable and relevant to our business,  precisely I want to value those terms.

I cannot add them as part of the broad syntax in my existing keywords because then they would all become low search volume.

I cannot dupplicate my campaign,  add them as negative in the first campaign and hoping to redirect the traffic in the second campaign when people type them  (in that case with higher bids in the second campaign) because then it would also match for terms who don t comprise them and those keywords in the dupplicate would simply compete with those from the first campaign,  there is no way to prioritize campaigns like there is in google shopping

The option I thought was to create a script in this second campaign to somehow either prioritize when there is a matching conflict between those campaigns,  or to tell adwords to not match the 2nd campaign unless the queries include those terms (the exact opposite of what negative keywords do)

Thank you very much for your help now that I have clariefied

[Tyler Sidell (AdWords Scripts Team)]

Hi Alois,

Apologies for the delay.  I've discussed this with the rest of our team and this is becoming more of a product question specifically pertaining to campaign management strategy.  The best bet would be to post your question in the AdWords Product forum, find an approach that works, and then we can assist with putting a script around that concept.

Thanks,
Tyler Sidell
AdWords Scripts Team