Google Ads API: unreliable conversions count and cost

[Mike]

What is the recommended way of counting the conversions and the cost from App Campaigns in a reliable way?

I have used all available reports and still nothing. 

I have a scheduled run and get the conversions as they appear in reports (through api call and today date filter) in order to store when these happen. I cannot track conversions for the past days because reports do you provide cost, country and device platform per hour.

So I cannot store in a reliable way the conversions and their cost.

Mike

[Google Ads API Forum Advisor Prod]

Hi Mike,

Thank you for reaching out to us. For information on how to pull reports for App Campaigns, you can see this documentation for the setup. You can then pull data using the Campaign Report that includes cost_per_conversion, all_conversions, and conversion_action that will provide information on the number of conversion, conversion actions, and the cost per conversion for your App Campaigns. There are also other fields listed here. For location, you can also use fields listed here in Geographic View, as well as device to pull the device data for your App Campaigns. For reporting examples, you can use this example as the basis for pulling reporting data. Let me know if you have further questions.

Thank you,
Bryan, Google Ads API Team  

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[Mike]

Hi Bryan,

I am already aware of this. 

using the geographic_view you cannot have group by hour.

using the campaign_view you cannot have group by country.

So based on the above API issues, you cannot track in a reliable way the conversions and the cost because you cannot have by hour analysis for the past days and with campaign_view you cannot group by country. So these are useless if you need to have conversions and cost broken down by country, device, hour. 

Also, there is no metric for conversions count (by conv.time) as it is on the UI.

Regards,

Mike

[Google Ads API Forum Advisor Prod]

Hi Mike,

It looks like you can use the fields of Campaign Report when you use Geographic_View and that the segmented resource "Hour" will still segment and group by hour for your Geographic_View results. You should still be able to use these fields of Campaign Report even though you specify that the report type is Geographic_view. In Geographic view, you also have conversion field metrics that you can pull from.

For the conversion count (by conv.time), could you show me an image of that in the UI that you're trying to obtain?