Difference between display planner and adwords API results

[NickB]

I'm using TargetingIdeaService to get recommended placements to automate some internal processes.

However using the same settings (keyword, related-to-URL, location) I get different results from manual searches in the display ad planner (https://adwords.google.com/da/DisplayPlanner/Home). I get more results with the API compared to manual searches, but not all manual search results are contained in the API results.

Aren't the two supposed to be identical? What could be the reason for the difference?

[Josh Radcliff (AdWords API Team)]

Hi,

The TargetingIdeaService and TrafficEstimatorService provide functionality similar to the Keyword Planner, but there is no API service at this time that mirrors the Display Planner.

If you're interested in functionality similar to the Keyword Planner, you may want to check out our two new optimization guides:

• https://developers.google.com/adwords/api/docs/guides/targeting-idea-service
  
• https://developers.google.com/adwords/api/docs/guides/traffic-estimator-service
  

Cheers,

Josh, AdWords API Team

[Mohammed Ez-zamzemy]

i have the same problem with google adword api ,however using the same settings (keyword, related-to-URL, location) I get different results from manual searches in the display ad planner.

[Josh Radcliff (AdWords API Team)]

Hi,

The AdWords API does not have functionality equivalent to the Display Planner (see my earlier response), but the services I mentioned previously are very similar to the Keyword Planner. If you are actually trying to tie results back to the Keyword Planner, then please refer to the Mapping to the Keyword Planner section of each guide. If that still does not help, please provide more details of the requests you are submitting and the options you are choosing in the user interface.

Thanks,

Josh, AdWords API Team

[jorge...@sendgrid.com]

Hi Josh,

It's been a year your post below. Just wondering if there's the current Adwords API supports Display Planner functionality now.

Thanks!

Jorge

[Josh Radcliff (AdWords API Team)]

Hi Jorge,

Display Planner functionality is still unavailable in the AdWords API. I'd recommend subscribing to our blog so you'll be notified If and when this functionality is made available.

Cheers,

Josh, AdWords API Team

[Erman HAVUÇ]

Hi,

Is Display Planner still unavailable?

Thanks,

[Google Ads API Forum Advisor Prod]

Hi Erman,

Thank you for reaching out to us. Unfortunately Display Planner is still not available via the API. Please continue to follow our blog for updates on this matter. Let me know if you have further questions.

Thank you,
Bryan, Google Ads API Team

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