Do upcoming changes to Search Term UI report impact the API report

[jessic...@supermetrics.com]

One of our clients noted a change to the "Search Terms" Report in the UI:

Starting September 2020, the search terms report only includes terms that a significant number of users searched for, even if a term received a click. You may now see fewer terms in your report.

https://support.google.com/google-ads/answer/7531771?hl=en

They wanted to know if this also would impact the data we are returning from our Google Ad integration, which is using the AdWords API report "Search Query Performance":

https://developers.google.com/adwords/api/docs/appendix/reports/search-query-performance-report

I wasn't able to find a clear answer, so I wanted to check here if someone could clarify if that September change will also reduce the number of terms returned by the API from that report.

Thank you!

[Google Ads API Forum Advisor Prod]

Hi Jessica,

Thank you for reaching out. As far as I know, there isn’t any updates on the Search Query Performance Report in the Adwords API. However, please keep an eye on our blog for updates and announcements.

Thanks and regards,
Xiaoming, Google Ads API Team

Xiaoming Google Ads API Team

ref:_00D1U1174p._5004Q23wZb4:ref

[XCI]

Xiaoming,

Is it the same case for Google Ads API?

[Google Ads API Forum Advisor Prod]

Hi,

Thank you for reaching out. As for now, it is the same for the Google Ads API. Please keep an eye on our blog for the announcements and updates on new releases.

Thanks and regards,
Xiaoming, Google Ads API Team

[jessic...@supermetrics.com]

Hi Xiaoming,

Thank you for the response!

Just to double-check the question was clear, as the whole marketing-sphere on the internet is talking about this and how it impacts them: 

https://www.seerinteractive.com/blog/google-ads-removes-search-terms-for-28-percent-of-paid-search-budgets/

https://searchengineland.com/google-ads-to-limit-search-terms-reporting-citing-privacy-340137

The changes to the search terms report to remove values only impacts what data is shown in the Google Ads UI/reporting. It does not change the values returned by the API for the same data? [This seems odd which is why I want to recheck, I would expect the API to provide the same modified results]

Thank you!

Jessica

[Google Ads API Forum Advisor Prod]

Hi Jessica,

Thank you for reaching out. We got the updated information. Starting September 2020, the search terms report only includes terms that a significant number of users searched for, even if a term received a click. You may now see fewer terms in your report. For more information, please refer to https://support.google.com/google-ads/answer/7531771?hl=en. It should be the same for the UI and API.

Thanks and regards,
Xiaoming, Google Ads API Team

[jessic...@supermetrics.com]

Great - thank you for confirming!

Jessica