Creating Remarketing Campaign in v201409

[tgkaush...@gmail.com]

Hi,

im having some serious trouble figuring out on how to create a campaign with subtype "remarketing" instead of "all features". I followed the documentation on how to add a userlist to adgroup but im unable to get the campaign subtype to "remarketing".
 
thanks,
kaushik

[Josh Radcliff (AdWords API Team)]

Hi Kaushik,

There isn't a 1-to-1 match between subtypes shown in the UI and the subtypes in the API. When you create a campaign via the API it will be an all features campaign. The good news is that this means you can add remarketing features to such a campaign and it should function the same as a remarketing campaign in the UI.

Thanks,

Josh, AdWords API Team

[tgkaush...@gmail.com]

hi Josh,

Thanks for the response. I was also looking to further filter remarketing userlist by adding keywords, so by adding keywords to the adgroup would it only target with in the remarketing userlist?

Thanks,
kaushik

[Josh Radcliff (AdWords API Team)]

Hi Kaushik,

It's up to you - you can indicate whether you want to a) simply use the list for bidding or b) limit to users in the list by including a TargetingSettingDetail for CriterionTypeGroup USER_INTEREST_AND_LIST in the AdGroup.settings as follows:

• targetAll = true -> Serve ads to all users, but allow bid customizations/overrides by user list
  
• targetAll = false -> Only serve ads to users in the list

Thanks,

Josh, AdWords API team