Get a performance report grouped by label

[Clément Picou]

Hi,

I'm trying to get a performance report grouped by label using Google Adhoc reports.

For example in an ad group performance report, I don't want one line per adgroup but one line per label (a label can be applied to several ad groups), with the agregated data, like described on this page.

https://support.google.com/adwords/answer/2475865?hl=en

If I had the "Labels" column to an adhoc report, I still have one line per entity, with several labels in the "Labels" field.

Thank you

[Josh Radcliff (AdWords API Team)]

Hi,

The Ad Group Performance Report is implicitly segmented by ad group, so you'll always get one row per ad group in the output. If you want to aggregate by label then you'll have to perform the aggregation within your application.

Thanks,

Josh, AdWords API Team

[Charlie Saunders]

Hi Josh,

Is this still the case?  I would like a report aggregated by label (as you can get from the Dimensions tab > Labels... in the web interface) and wanted to know if I would need to do the aggregation myself or if this was now available in the API.

Thanks!

Charlie

[Josh Radcliff (AdWords API Team)]

Hi Charlie,

Yep, this is still the case. What it comes down to is that each report in the AdWords API is implicitly segmented/grouped by a dimension. For example, the AD_PERFORMANCE_REPORT will give you (at least) one row per ad, the ADGROUP_PERFORMANCE_REPORT will give you one row per ad group, etc. Therefore, even if you only request the label field, you'll still get rows broken down by the implicit segmentation for the particular report you're running.

Cheers,

Josh, AdWords API Team

[Charlie Saunders]

Thanks, Josh!

I was hoping there was a way to make label the primary dimension (e.g. with the CRITERIA_PERFORMANCE_REPORT) to get around this since this report is available in the web app, but now I know.

Thanks again,

Charlie