AdWords Unique Reach and Frequency Metrics

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Carlie McLaughlin

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Sep 22, 2020, 2:53:45 PM9/22/20

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Hello!

Does AdWords provide daily and lifetime reach and frequency metrics? I am aware that cookie based reach is deprecated via the API, but I see that Google Ads Manager still provides a reach metric (see the attached screenshot). Is there any way to get this metric? Are there plans to provide this metric in Google Ads API once Adwords is deprecated?

Thank you,

Carlie

Google Ads API Forum Advisor Prod

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Sep 22, 2020, 5:09:24 PM9/22/20

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Hi Carlie,

Thank you for reaching out. The Reach Unique Users field is not currently available in the API and there is already a feature request to support this field in the API. Please keep an eye on our blog for the announcements and updates on new releases.

Thanks and regards,
Xiaoming, Google Ads API Team

Xiaoming
Google Ads API Team