Retrieve performance of individual headlines

[Lisa-Marie Bernhard]

Dear Google Support Team,

I am searching for a way to retrieve the performance of the individual headlines in my discovery campaign. I only found it to be possible on ad-group level, though.

However, in the interface I am able to drill down on headline leve.

Please find here my query.

Thanks,

Lisa

query = """

    SELECT

    ad_group_ad.ad.discovery_multi_asset_ad.headlines,

    ad_group_ad.ad.discovery_multi_asset_ad.descriptions,

    ad_group_ad.ad.discovery_multi_asset_ad.business_name,

    ad_group_ad.ad.discovery_multi_asset_ad.call_to_action_text,

    ad_group_ad.ad.final_urls,

    ad_group_ad.ad.expanded_text_ad.description,

    ad_group_ad.ad.expanded_text_ad.description2,

    campaign.name,

    campaign.id,

    ad_group_ad.ad.id,

    ad_group_ad.ad_group,

    ad_group.name,

    ad_group_ad.policy_summary.approval_status,

    ad_group_ad.ad.type,

    metrics.clicks,

    metrics.impressions,

    metrics.ctr,

    metrics.average_cpc,

    metrics.conversions,

    metrics.conversions_value,

    metrics.cost_micros,

    ad_group_ad.labels,

    segments.date

    FROM ad_group_ad

    WHERE segments.year=2023

    AND ad_group_ad.status != 'REMOVED'    

    AND ad_group_ad.ad.type = DISCOVERY_MULTI_ASSET_AD  

"""

[Google Ads API and AdWords API Forum]

Hi,

Thank you for reaching out to the Google Ads API support team.

By reviewing your concern, I understand that you want to retrieve the performance of the individual headlines in your discovery campaign. Could you please confirm with us whether you have tried the same via Google Ads UI? If so, could you please provide us with the uncropped UI screenshot which would be helpful for us to assist you better from the API perspective. Also, I would request you to provide us with the complete API logs (request and response with request-id and request header) for the query which you have tried.

You can send the details via Reply privately to the author option, or direct private reply to this email.

[Dawson Bowling]

I have attached a picture of the Google Ads UI where you can see individual headline impressions. How do I pull that information via Google Ads API?

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

You can retrieve the impressions for the headlines for the responsive search ads through the ad_group_ad_asset_view, you can use the following query:

SELECT campaign.name, ad_group.id, ad_group.name, ad_group_ad.ad.id, asset.text_asset.text, ad_group_ad.ad.type, metrics.impressions, campaign.id, ad_group_ad.ad.responsive_search_ad.headlines FROM ad_group_ad_asset_view WHERE segments.date BETWEEN '2025-05-13' AND '2025-05-20'

Additionally, you can utilize the Query Builder and Query Validator to build and validate your queries. To retrieve Google Ads API entities and reporting data, you can use one of these methods like GoogleAdsService.SearchStream or GoogleAdsService.Search.

If you are still unable to retrieve the impressions for the headlines, please provide us with the uncropped UI screenshot of the report from the Google Ads account (visible customer ID) with highlighting the metrics impressions for responsive search ads which you're trying to replicate via the Google Ads API.

You can send the details via Reply privately to the author option, or direct private reply to this email.

Thanks,
 

Google Ads API Team

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[2025-05-21 04:30:52Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qXkur:ref" (ADR-00307219)