Adwords API - Seach Network

James Hartley

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May 22, 2017, 5:02:11 PM5/22/17

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When using the API (https.ddp_googleapis_com.api.ddp.dmp.v201607) and the cookie sync method (https://developers.google.com/ad-exchange/rtb/cookie-guide) we are able to add cookies to the shared library within adwords but cookies are only makde available for the display networked. Is there a known API method that will allow for passing a user for segments available for both search and display? I am wondering if there is a solution other than the Customer Match API? Is there another ID other than email or google_gid to be linked to the search network?

Jim Hartley

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May 24, 2017, 4:21:30 AM5/24/17

to adwordsa...@google.com, AdWords API Forum

Is there a way to leverage an API to pass users to lists in Adwords using a cookie or value other than email address?

Jim Hartley Manager, Digital Strategy


Email: james....@tealium.com	Phone: 858.228.1961
Web: www.tealium.com	Mobile: 267.625.9422


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From: <adwordsa...@google.com>
Date: Tuesday, May 23, 2017 at 2:08 PM
To: Jim Hartley <james....@tealium.com>
Cc: AdWords API Forum <adwor...@googlegroups.com>
Subject: RE: [1-5263000017652] Adwords API - Seach Network

Hi Jim,

Using AdWords API, Customer Match Uploader can be used to manually push email segments to an AdWords account. Other remarketing tools available via AdWords API are listed here. You would need to setup a remarketing tag on the website manually to be able to use remarketing related features.

Regards,
Vishal Vinayak, AdWords API Team

Jim Hartley

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May 24, 2017, 4:21:30 AM5/24/17

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Thanks Vishal,

Is there an Adwords API that would suit this need? Thanks!

Jim Hartley Manager, Digital Strategy


Email: james....@tealium.com	Phone: 858.228.1961
Web: www.tealium.com	Mobile: 267.625.9422


IMPORTANT: The contents of this email and any attachments are confidential. They are intended for the named recipient(s) only. If you have received this email by mistake, please notify the sender immediately and do not disclose the contents to anyone or make copies thereof.

From: <adwordsa...@google.com>
Date: Tuesday, May 23, 2017 at 11:01 AM
To: <james....@tealium.com>
Cc: AdWords API Forum <adwor...@googlegroups.com>
Subject: RE: [1-5263000017652] Adwords API - Seach Network

Hi James,

My team supports AdWords API related queries on this forum. Looks like your question is related to DDP API. Could you please send your query to ddpsu...@google.com?

Regards,

Vishal, AdWords API Team

Jim Hartley

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May 25, 2017, 2:03:04 AM5/25/17

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Thank you, we are trying to avoid the tag so my question is if the customer match is the only way to add users to the search network via server side. If it is the only way, do you know why?

Jim Hartley Manager, Digital Strategy


Email: james....@tealium.com		Phone: 858.228.1961
Web: www.tealium.com		Mobile: 267.625.9422

IMPORTANT: The contents of this email and any attachments are confidential. They are intended for the named recipient(s) only. If you have received this email by mistake, please notify the sender immediately and do not disclose the contents to anyone or make copies thereof.

From: <adwordsa...@google.com>
Date: Wednesday, May 24, 2017 at 2:23 PM
To: Jim Hartley <james....@tealium.com>
Cc: AdWords API Forum <adwor...@googlegroups.com>
Subject: RE: [1-5263000017652] Adwords API - Seach Network

Hi Jim,

Although you can create a BasicUserList using AdWords API, the process of adding members to the list is automatically being taken care of by the re-marketing tag. If you plan to add segments manually, customer match would be the best option in that case.

Jim Hartley

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May 25, 2017, 2:03:10 AM5/25/17

to adwordsa...@google.com, AdWords API Forum

Thank you. To clarify my goal I will use an example.

If I use the API to create a basic user list - https://developers.google.com/adwords/api/docs/reference/v201702/AdwordsUserListService.BasicUserList. What identifiers can I use from the web page to add users to that list via the API? To be clear we are attempting to add users to lists without using the tag.

Thanks!

Jim Hartley Manager, Digital Strategy


Email: james....@tealium.com	Phone: 858.228.1961
Web: www.tealium.com	Mobile: 267.625.9422


IMPORTANT: The contents of this email and any attachments are confidential. They are intended for the named recipient(s) only. If you have received this email by mistake, please notify the sender immediately and do not disclose the contents to anyone or make copies thereof.

From: <adwordsa...@google.com>
Date: Wednesday, May 24, 2017 at 10:16 AM
To: Jim Hartley <james....@tealium.com>
Cc: AdWords API Forum <adwor...@googlegroups.com>
Subject: RE: [1-5263000017652] Adwords API - Seach Network

Hi Jim,

As mentioned in the link that I shared earlier, the following types of lists are supported by AdWords API:

Visitors to your website - This is done through advertiser-defined rules. A rule can be as simple as including all visitors to your website.
Visitors who took specific actions - This can include actions such as a purchase on your website or app.
Multiple user lists - This is done by combining two or more user lists.
Similar audiences - People that share similar interests and behaviors with those in other user lists.
Customer match with email address - A user list of uploaded customer emails.

By setting up a re-marketing tag on the website, user's can automatically be added to these lists. Please revert if you have additional questions or concerns.

Jim Hartley

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May 25, 2017, 11:09:30 PM5/25/17

to adwordsa...@google.com, AdWords API Forum

I see so it sounds like the only way to add users to search segments via API is to use customer match OR AIDs and IDFAs. There is no cookie identifier available for search/api. Thanks!

Jim Hartley Manager, Digital Strategy


Email: james....@tealium.com	Phone: 858.228.1961
Web: www.tealium.com	Mobile: 267.625.9422

IMPORTANT: The contents of this email and any attachments are confidential. They are intended for the named recipient(s) only. If you have received this email by mistake, please notify the sender immediately and do not disclose the contents to anyone or make copies thereof.

From: <adwordsa...@google.com>
Date: Thursday, May 25, 2017 at 11:18 AM
To: Jim Hartley <james....@tealium.com>
Cc: AdWords API Forum <adwor...@googlegroups.com>
Subject: RE: [1-5263000017652] Adwords API - Seach Network

Hi Jim,

That is correct. Customer match feature in AdWords API can be used to upload email segments. Also, with v201702 version of the API, you can also upload the Android Advertising IDs/ iOS IDFAs. You can use CrmBasedUserList for that purpose. This example in Java explains how to go about using a CrmBasedUserList. Although this example shows how to upload customer match email addresses, same example can be used to upload IDFAs by changing the following:

Original:

operand.setDataType(MutateMembersOperandDataType.EMAIL_SHA256);

Changed:

operand.setDataType(MutateMembersOperandDataType.MOBILE_ID);

Please note that this feature is currently available to white-listed customers only. Please feel free to get in touch with you Google Account Manager to get white-listed for this service. Other than customer match, I'm not aware of any other way to manually upload segments.

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