Is it better to increase daily budget or cost per click?

[Chuck Johnson]

Hello!  Is it better over all with Google Adwords to increase my daily budget to potentially get more clicks daily, or should I increase the cost per click for a key word/phrase which might produce possible fewer clicks however higher placement above competitors with similar keywords/phrases?  Thanks in advance for your insight!

[Peter Oliquino]

Hi Chuck,

In the AdWords API perspective, we offer different bidding strategies to users in order for them to maximize the number of impressions or conversions their campaigns and ads would generate. You may find our bidding guide helpful in choosing which strategy to implement that would best suit your requirement.

As for keyword ideas and performance estimates, you may be able to retrieve this information via the TargetingIdeaService and the TrafficEstimatorService. Both services should be able to provide you with information as to which keywords you can add to your existing ones and how they can possibly perform given a number of different parameters. To learn more about the two, you may refer to the targeting ideas and the estimating traffic guides.

Please note however that the information you retrieve from these services does not necessarily indicate performances against specific competitors, but rather, a projection on how your account would perform depending on how you have defined your setup. If you wish to learn more about how bidding works and how ideas and estimates are calculated, I would recommend that you get in touch with the product experts at the AdWords Community Forum as they are better equipped to assist you regarding this matter.

Thanks and regards,

Peter

AdWords API Team