YouTube Video Criteria for Optimized targeting campaigns

[Jon Berke]

Hello,

We use the Adwords API Criteria Performance Report to retrieve video- and channel-level targets from campaigns we run for customers. Historically the data has come through where any video or channel targeted as a "Placement" target in the UI was the primary value available in the criteria performance report, so all impressions were covered under "YouTube Video" criteria types (https://developers.google.com/adwords/api/docs/appendix/reports/criteria-performance-report#criteriatype).

A recent campaign we ran was selected for Campaign Optimization (https://support.google.com/google-ads/answer/10537509)

When we retrieve the data for that campaign via the Criteria Performance Report, more than half of the impressions are returned as allocated to criteria "AutomaticContent" (CriterionID 3000006). So more than half of the impressions for this campaign cannot be attributed to the targeted elements via the criteria performance report. When reviewing the data in the UI directly, it shows all impressions properly allocated by video ID as we would expect.

Is this a bug that will be addressed? We would expect that when videos are targeted on a YT campaign, that the criteria report will be fixed to continue to show all impressions by each video in alignment with the UI. Thank you,

---Jon

[Google Ads API Forum Advisor]

Hi Jon,

Thanks for reaching out. Can you please provide us with the AWQL or complete report definition including the customer ID so that we can try to replicate this issue on our end? 

Thanks,
Matt
Google Ads API Team

Matt Google Ads API Team

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