UploadClickConversions conversion value not updated

[Pramot Natemanee]

Hi,

I am currently working on a server-side integration with the Google Ads API using the Go client library shenzhencenter/google-ads-pb, and I’ve encountered some issues while using the UploadClickConversions method.

Here are the problems we are facing:

1. conversions we upload are not showing an “Active” status.

2. conversion_value remains at 0.0, even though the API call responds successfully with a job_id.

3. these issues might be related to the gclid we are using — e.g., if it's expired, invalid, or mismatched in some way.

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team. 

Upon checking the screenshot, I could see that the conversion action status is showing as "Inactive". I would recommend you to kindly refer to this help center article "Conversion Tracking: Troubleshooting conversion tracking status" to troubleshoot your conversions based on your conversion action ID status. 

Could you kindly confirm if you followed the setup prerequisites for working with an offline conversion setup? If not, I would request you to follow the prerequisites before uploading offline click conversions. Also, I would suggest you refer to this "Debug common errors" documentation for more information. I would suggest you to refer to the Monitor offline data diagnostics documentation as it helps to find the overall health of the conversion upload processes at the account and conversion action level.

Kindly note that the count of "successfully uploaded conversions" via the API doesn't necessarily equal the count of reported conversions, and this is expected. To report on conversions by conversion date in Google Ads UI, you need to add the relevant "by conv. time" columns, such as “Conversions (by conv. time)” and “Conv. value (by conv. time)” in Google Ads UI and then compare the conversions between the Google Ads UI and the Google Ads API. I would recommend you to refer to this help center article for more detailed information. Please be informed that the uploaded conversions are reflected in reports for the "impression" date of the original click, not the date of the upload request or the date of the conversion_date_time of the ClickConversion.

In order to investigate your issue further, kindly provide us with the complete API logs (request and response logs with request-id and request header) generated at your end to further assist you better. You can enable the logging at your end and provide us the complete API logs for further investigation. 

You can send the details via Reply privately to the author option, or direct private reply to this email.
 

Thanks,
 

Google Ads API Team

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[2025-05-05 10:22:40Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01qVpJo:ref" (ADR-00303823)