Hi,
We are trying to reproduce the same report in the Google Ads ui and from the Google Ads API. All the values for the individual ads that we compared match, but the values in the summary row does not match the ui in the case of some metrics. These metrics are: 'cost', 'impressions, 'interactions'.
Do you know what could cause these differences in the values ?
The summary row from the api:
"summaryRow": {
"metrics": {
"clicks": "10715",
"conversions": 161,
"currentModelAttributedConversions": 161,
"averageCost": 1803847.241639497,
"impressions": "242027",
"interactions": "10735"
}
The used query:
```SELECT ad_group_ad.status,
ad_group_ad.ad.id,ad_group_ad.ad.final_urls,ad_group_ad.ad.type,ad_group_ad.ad.display_url,ad_group_ad.ad.url_custom_parameters,ad_group_ad.ad.final_mobile_urls,ad_group_ad.ad.call_ad.phone_number,ad_group_ad.ad.call_ad.conversion_action,ad_group_ad.ad.expanded_dynamic_search_ad.description,ad_group_ad.ad.expanded_text_ad.headline_part1,ad_group_ad.ad.expanded_text_ad.headline_part2,ad_group_ad.ad.expanded_text_ad.headline_part3,ad_group_ad.ad.expanded_text_ad.description2,ad_group_ad.ad.expanded_text_ad.path1,ad_group_ad.ad.expanded_text_ad.path2,ad_group_ad.ad.text_ad.headline,ad_group_ad.ad.text_ad.description2,ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.url_collection_id,ad_group_ad.ad.gmail_ad.marketing_image,ad_group_ad.ad.responsive_display_ad.youtube_videos,ad_group_ad.ad.responsive_display_ad.promo_text,ad_group_ad.ad.responsive_display_ad.accent_color,ad_group_ad.ad.responsive_display_ad.format_setting,ad_group_ad.ad.responsive_display_ad.price_prefix,ad_group_ad.ad.responsive_display_ad.business_name,ad_group_ad.ad.responsive_display_ad.square_logo_images,ad_group_ad.ad.responsive_display_ad.logo_images,ad_group_ad.ad.responsive_display_ad.allow_flexible_color,ad_group_ad.ad.responsive_display_ad.headlines,ad_group_ad.ad.responsive_display_ad.main_color,ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color,ad_group_ad.ad.legacy_responsive_display_ad.business_name,ad_group_ad.ad.legacy_responsive_display_ad.logo_image,ad_group_ad.ad.legacy_responsive_display_ad.long_headline,ad_group_ad.ad.legacy_responsive_display_ad.format_setting,ad_group_ad.ad.legacy_responsive_display_ad.main_color,ad_group_ad.ad.legacy_responsive_display_ad.promo_text,ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image,ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text,ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image,ad_group_ad.ad.legacy_responsive_display_ad.short_headline,ad_group_ad.ad.legacy_responsive_display_ad.price_prefix,ad_group_ad.ad.responsive_search_ad.headlines,ad_group_ad.ad.responsive_search_ad.descriptions,ad_group_ad.ad.responsive_search_ad.path1,ad_group_ad.ad.responsive_search_ad.path2,
ad_group_ad.ad.image_ad.name,ad_group_ad.ad.image_ad.image_url,ad_group_ad.ad.image_ad.pixel_height,ad_group_ad.ad.image_ad.pixel_width,ad_group_ad.ad.video_ad.media_file,ad_group_ad.ad.video_ad.bumper.companion_banner,ad_group_ad.ad.video_ad.in_stream.companion_banner,ad_group_ad.ad.video_ad.non_skippable.companion_banner,
ad_group_ad.ad.name,ad_group_ad.ad.call_ad.headline1,ad_group_ad.ad.call_ad.headline2,ad_group_ad.ad.call_ad.description1,ad_group_ad.ad.call_ad.description2,ad_group_ad.ad.call_ad.phone_number_verification_url,ad_group_ad.ad.call_ad.conversion_reporting_state,ad_group_ad.ad.call_ad.country_code,ad_group_ad.ad.call_ad.business_name,ad_group_ad.ad.call_ad.disable_call_conversion,ad_group_ad.ad.call_ad.call_tracked,ad_group_ad.ad.expanded_text_ad.description,ad_group_ad.ad.text_ad.description1,ad_group_ad.ad.gmail_ad.teaser.headline,ad_group_ad.ad.gmail_ad.marketing_image_headline,ad_group_ad.ad.gmail_ad.marketing_image_description,ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text_color,ad_group_ad.ad.gmail_ad.teaser.business_name,ad_group_ad.ad.gmail_ad.teaser.description,ad_group_ad.ad.gmail_ad.header_image,ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text,ad_group_ad.ad.gmail_ad.product_images,ad_group_ad.ad.gmail_ad.teaser.logo_image,ad_group_ad.ad.gmail_ad.product_videos,ad_group_ad.ad.responsive_display_ad.descriptions,ad_group_ad.ad.responsive_display_ad.call_to_action_text,ad_group_ad.ad.responsive_display_ad.long_headline,ad_group_ad.ad.responsive_display_ad.square_marketing_images,ad_group_ad.ad.responsive_display_ad.marketing_images,ad_group_ad.ad.legacy_responsive_display_ad.description,ad_group_ad.ad.legacy_responsive_display_ad.marketing_image,ad_group_ad.ad.legacy_responsive_display_ad.accent_color,ad_group_ad.ad.app_ad.mandatory_ad_text,ad_group_ad.ad.video_ad.out_stream.headline,ad_group_ad.ad.video_ad.in_stream.action_headline,ad_group_ad.ad.app_ad.headlines,ad_group_ad.ad.video_ad.out_stream.description,ad_group_ad.ad.app_ad.descriptions,ad_group_ad.ad.url_collections,ad_group_ad.ad.app_ad.images,ad_group_ad.ad.image_ad.preview_image_url,ad_group_ad.ad.app_ad.youtube_videos,ad_group_ad.ad.image_ad.preview_pixel_width,ad_group_ad.ad.image_ad.preview_pixel_height,ad_group_ad.ad.app_engagement_ad.descriptions,ad_group_ad.ad.app_engagement_ad.headlines,ad_group_ad.ad.app_engagement_ad.images,ad_group_ad.ad.app_engagement_ad.videos,ad_group_ad.ad.display_upload_ad.media_bundle,ad_group_ad.ad.local_ad.headlines,ad_group_ad.ad.local_ad.descriptions,ad_group_ad.ad.local_ad.call_to_actions,ad_group_ad.ad.local_ad.marketing_images,ad_group_ad.ad.local_ad.logo_images,ad_group_ad.ad.local_ad.videos,ad_group_ad.ad.video_ad.discovery.description1,ad_group_ad.ad.video_ad.discovery.description2,ad_group_ad.ad.video_ad.discovery.headline,ad_group_ad.ad.video_ad.in_stream.action_button_label,ad_group_ad.ad.app_ad.html5_media_bundles,ad_group_ad.ad.shopping_product_ad,ad_group_ad.ad.hotel_ad,ad_group_ad.ad.legacy_app_install_ad,ad_group_ad.ad.shopping_comparison_listing_ad.headline,ad_group_ad.ad.shopping_smart_ad,metrics.cost_micros,metrics.impressions,metrics.interactions,metrics.average_cost,metrics.conversions,metrics.current_model_attributed_conversions,metrics.clicks FROM ad_group_ad WHERE metrics.impressions > 0 AND ad_group_ad.status IN ("ENABLED","PAUSED") AND segments.date >= '2021-09-01' AND segments.date <= '2021-09-30'```