change the name and match type of an keyword

[W Berry]

How can I change the name and match type of an keyword?

[Anthony Madrigal]

Hi,

Unfortunately, there is no way to change the text or match type of a keyword in both the AdWords UI or AdWords API. You will need to delete the old keyword first and then add a new one to "change" it. Please see the screenshot for more details as to why this is not possible.

Regards,

Anthony

AdWords API Team