Standard bidding strategies

[nan bluesea]

hi.

https://developers.google.com/google-ads/api/docs/campaigns/bidding/assign-strategies#standard_bidding_strategies

 

rest request:

operations {
  create {
    status: PAUSED
    advertising_channel_type: DISPLAY
    bidding_strategy_type: MAXIMIZE_CONVERSION_VALUE
    maximize_conversion_value {
      target_roas: 0.01
    }
    geo_target_type_setting {
      positive_geo_target_type: PRESENCE_OR_INTEREST
      negative_geo_target_type: PRESENCE
    }
    name: "ad-sys#campaign#1657524231879"
    start_date: "20220712"
    end_date: "20220712"
  }
}

rest response:

errors {
  error_code {
    operation_access_denied_error: OPERATION_NOT_PERMITTED_FOR_CAMPAIGN_TYPE
  }
  message: "This operation is not permitted on this campaign type"
  trigger {
    string_value: "MAXIMIZE_CONVERSION_VALUE"
  }
  location {
    field_path_elements {
      field_name: "operations"
      index: 0
    }
    field_path_elements {
      field_name: "create"
    }
    field_path_elements {
      field_name: "maximize_conversion_value"
    }
  }

This combination： Display Network+ Standard Display Campaign

Special bid and special budget can be set on the Web UI. Is there any API document that you can recommend to me?

I am looking forward to your reply！

[Google Ads API Forum Advisor]

Hi Nan,

Thanks for reaching out to the Google Ads API Support.

According to the response logs you provided, an error OPERATION_NOT_PERMITTED_FOR_CAMPAIGN_TYPE was encountered because MAXIMIZE CONVERSION VALUE is incompatible with display campaigns. This bidding strategy is only available for Search campaigns and Smart Shopping campaigns. For more information you can visit it here.

Best,

Anthony Cyril Google Ads API Team

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