CTR in reports

[Kate Demyanchuk]

Hello! AdWords allows viewing CTR (display network) and CTR (search network). Can I get these CTR's by API, eg. by Account Performance Report or another?

[Anthony Madrigal]

Hello Kate,

Yes, you can get the CTR when running certain reports. The reports listed here are all the report types that support it.

Cheers,

Anthony

AdWords API Team

[Katrin Demyanchuk]

Anthony, thanks for your answer, but you must have misunderstood me. I can get CTR, but I need CTR from display network and CTR from search network separately. Can I get it from those reports?

[Anthony Madrigal]

Hi Katrin,

Yes, you can have your stats segmented by network type by including the field AdNetworkType1. It will show the total display, total search and total in your reports.

If you would like to have separate reports for each network type then include the following predicates

• WHERE AdNetworkType1 = "CONTENT" for Display networks
  
• WHERE AdNetworkType1 = "SEARCH" for Search networks
  

Cheers,

Anthony

AdWords API Team

[Katrin Demyanchuk]

Thanks, Anthony.