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Torben Sominka
Nov 19, 2014, 10:55:51 AM11/19/14
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Hello @ all,
I was wondering whether it is possible to update the "conversion_value" via the Google AdWords API. I know the parameter normally reflects the order value as sent by the shop system. However, I know the net revenue of each conversion after cancellations and returns as well. In my eyes it makes more sense to use the net revenue instead of the order value as optimization criteria for the ROAS optimization. That's why I want to insert the net revenue into "conversion_value". Thanks in advance!
Best regards,
Torben
I was wondering whether it is possible to update the "conversion_value" via the Google AdWords API. I know the parameter normally reflects the order value as sent by the shop system. However, I know the net revenue of each conversion after cancellations and returns as well. In my eyes it makes more sense to use the net revenue instead of the order value as optimization criteria for the ROAS optimization. That's why I want to insert the net revenue into "conversion_value". Thanks in advance!
Best regards,
Torben
Michael Cloonan (AdWords API Team)
Nov 20, 2014, 9:34:28 AM11/20/14
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Hello,
As I believe you have seen on this other topic, this feature is unfortunately not available.
Regards,
Mike, AdWords API Team
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