Bid Simulator Data Difference in UI and API

[Shubham Mishra]

Hi,

I am pulling bid simulator data from Interface and it shows what would have been values of clicks, impressions, and cost values at +50%,-50% of the base max CPC.But criterion bid landscape API returns different values of the bid which is no way connected to the values which are shown on the interface.Do API and interface give different data and if they do, is there any way to get the exact data as shown on the interface through API ???

and if not, whats the way forward to get same data through API and interface.

Data from API

KWID	START_DATE	END_DATE	ADGROUP	CAMPAIGN	BID_0	BID_1	BID_2	BID_3	BID_4	BID_5	BID_6	CLICKS_0	CLICKS_1	CLICKS_2	CLICKS_3	CLICKS_4	CLICKS_5	CLICKS_6	COST_0	COST_1	COST_2	COST_3	COST_4	COST_5	COST_6	IMPRESSIONS_0	IMPRESSIONS_1	IMPRESSIONS_2	IMPRESSIONS_3	IMPRESSIONS_4	IMPRESSIONS_5	IMPRESSIONS_6
40269685470	20170723	20170729	33670205650	730592788	2.73	3.61	5.11	6.53	8.5	12.1	358	7	8	8	8	9	9	10	8.86	20.3	26.9	27.5	34.7	42.8	113	178	352	457	548	645	718	750

Data from UI

kwid

Keyword

Campaign

Ad group

Status

Max. CPC

Clicks

Impr.

Cost

Conversions

All conv.

Base max. CPC

Est. add. clicks/wk (-50% bid)

Est. add. clicks/wk (+50% bid)

Est. add. clicks/wk (+300% bid)

Est. add. clicks/wk (top page bid)

Est. add. clicks/wk (first position bid)

Est. add. cost/wk (-50% bid)

Est. add. cost/wk (+50% bid)

Est. add. cost/wk (+300% bid)

Est. add. cost/wk (top page bid)

Est. add. cost/wk (first position bid)

40269685470

+contractor +program

Generic_CRE_BMM_CRE

Contractor_Programs

Eligible

$3.61

7

429

$20.35

0

0

-3

1

3

0

1

- $7.45

$5.69

$45.94

- $0.97

$6.53

Regards,

Shubham Mishra

[Shwetha Vastrad (AdWords API Team)]

Hi Shubham,

The LandscapePoints returned by DataService will contain the expected performance stats for the corresponding bid or bid modifier. You could construct a graph for these LandscapePoints with different bid or mobile bid modifier amounts and extrapolate the results. In the above scenario, the current bid is $3.61, so +50% bid would be $5.41. To get the estimated number of clicks, you need to get the corresponding value from the graph, which would be 8. This translates to an estimate of 1 additional click per week for this bid. Similarly, you need to extrapolate and get the performance stats for different bid amounts. Please see this guide for more details.

Regards,
Shwetha, AdWords API Team.