How to Setup Conversion Tracking via Google Ads API and AdWords Interface?

[Antony Kiên]

Hello everyone,

I am trying to enable Conversion Tracking via Google Ads API. However, I’ve encountered some challenges in configuring it correctly. Based on the documentation and my research, I understand that I might need to enable cross-account conversion tracking through the Google Ads interface.

Here’s what I’ve done so far:

1. Linked the MCC account with the client account.
2. Verified that the customer.conversion_tracking_setting fields (e.g., cross_account_conversion_tracking_id) are accessible via API. However, they appear to be read-only.
3. Attempted to manage settings directly via the API but couldn't find the appropriate methods for enabling tracking.

From the attached screenshot, it seems like there’s a step in the Google Ads Interface where I can specify "This Manager" as the account type for tracking.

Questions:

1. Is it mandatory to enable Conversion Tracking in the Google Ads Interface (UI) before it becomes accessible via API?
2. Are there any API methods or steps to automate this process entirely through the API?
3. If manual activation is required, could you provide a step-by-step guide to enable cross-account conversion tracking for MCC accounts?

Thank you for your help!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please find your answers for your questions below:

>>Is it mandatory to enable Conversion Tracking in the Google Ads Interface (UI) before it becomes accessible via API?
 

 Yes, it's mandatory to enable the conversion tracking in the Google Ads account(UI) before implementing any type of conversion.  For example, refer to the prerequisites of click conversions. 

 
>>Are there any API methods or steps to automate this process entirely through the API?

    You can only retrieve the information about your conversion tracking setup using the below query: 

SELECT
  customer.conversion_tracking_setting.google_ads_conversion_customer,
  customer.conversion_tracking_setting.conversion_tracking_status,
  customer.conversion_tracking_setting.conversion_tracking_id,
  customer.conversion_tracking_setting.cross_account_conversion_tracking_id
FROM customer

Kindly refer to the Enable conversion tracking in your Google Ads conversion account for more information.

>>If manual activation is required, could you provide a step-by-step guide to enable cross-account conversion tracking for MCC accounts?

To know about the step-by-step guide, refer to the About conversion tracking and to know about the cross-account conversion tracking. 
 
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGrpY:ref" (ADR-00280796)

Thanks,
 

Google Ads API Team

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