Does the paid_organic_search_term_view allow you to get the organic average position?

[Nelson Brochado]

Hi.

I've just come across paid_organic_search_term_view, which, at first glance, would seem to be the view I need, given that I need to create a report that combines paid and organic (Search Console) data.

However, this view doesn't seem to provide all metrics that we can see in the corresponding Google Ads pre-defined report "Paid and organic", which also contains e.g. the column "organic average position". 

Why doesn't the Google Ads API support the "organic average position" metric/column (if that's really the case), and will it support it in the future? 

It seems the Google Adwords (which is now dead) allowed you to fetch the "average position" and "organic average position". See the AdWords docs. 

Thanks.

[Google Ads API Forum Advisor]

Hi Nelson,

The average position metric has been sunset for a while now. You can refer to this earlier blog post for more information and what other alternative fields can be used.

I hope this helps.

Best regards,

Peter Laurence Google Ads API Team

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[Nelson Brochado]

Hi.

Thanks for the answer. 

I read the linked blog post. 

I understand that there are now new metrics, like "top_impression_percentage", which may be more useful than the "average position" of a paid ad. Nevertheless, I still don't understand why the average position was sunset. The addition of these new metrics would not invalid the previous one, in my view.

If Google Ads API really mirrors the Google Ads Reporting UI, then it should provide the organic average position, in the paid_organic_search_term_view because the Google Ads UI also provides this column. See the screenshot below.

Note again that I am referring to the average position of the organic results not the paid ad. I think this column makes sense for the organic results, but maybe less useful for a paid ad, and that's maybe why you sunset this metric for (I assume) paid ads (not organic results).

Moreover, it seems that we cannot fetch e.g. the impression_top_percentage and the metrics that are supposed to replace the "average position" in the paid_organic_search_term_view report. Actually, we cannot even select e.g. the "Impr. (Top) %" column in the "Paid and organic" report in the UI because it's incompatible with other columns. 

Thanks.

[Google Ads API Forum Advisor]

Hi Nelson,

Thank you for your response and for the additional context and screenshot you have provided. We appreciate your feedback and have taken note.

That being said, seeing that the organic average position column is available in the Google Ads UI and along with the details you shared, allow me now to raise a feature request, subject for review, for its support in the API's paid_organic_search_term_view report. 

For now, you may continue to follow our blog for updates and announcements.