Clarification on Cropped Image and Logo Assets Management in Performance Max Campaigns

[Hardeep Singh]

Hello Google Ads Support Team,

While creating a Performance Max campaign, and on Assets screen for Logo and Image Assets. When adding images from the Asset Library, the UI allows cropping into multiple ratios such as 1.91:1, 1:1, 4:5, and 9:16. However, these cropped versions do not appear later in the Asset Library.

Could you please help clarify the following points:

1. When we choose these cropped images does they create new image asset and then link them to the campaign/Ad group?

2. If they are new assets, why do these cropped variants not appear in the Asset Library view after linking them to campaigns? What is the code for linking these cropped images to campaign/ad group?

3. What is the recommended API or GAQL query to retrieve these cropped image or logo variants which are attached to any campaign or ad group?

4. How can we programmatically create and attach these cropped assets to a campaign or asset group using the Google Ads API (v20)?

5. Where does these cropped versions are stored and what is the GAQL query to fetch them? And how do we fetch linked cropped image/logo assets of a campaign or ad group?
   
   

Thank you for your guidance and clarification.

Best regards,
Hardeep Singh

[Google Ads API Forum Advisor]

Hi,

 

Thank you for reaching out to the Google Ads API support team.

 

Please find answers to your queries:

 

When we choose these cropped images does they create new image asset and then link them to the campaign/Ad group?

If they are new assets, why do these cropped variants not appear in the Asset Library view after linking them to campaigns? What is the code for linking these cropped images to campaign/ad group?

• The above 2 questions are related to the Google Ads UI, which are outside of scope for our team, our team's scope is limited to technical queries and concerns related to the Google Ads API. Kindly provide us with the Google Ads customer ID so that we can route it to the appropriate support team.

What is the recommended API or GAQL query to retrieve these cropped image or logo variants which are attached to any campaign or ad group?

• It's not possible to fetch the cropped asset reference via the Google Ads API, you can get the asset and asset_group_asset details.

How can we programmatically create and attach these cropped assets to a campaign or asset group using the Google Ads API (v20)?

• To create assets, I suggest you refer to this guide for more information.

Where does these cropped versions are stored and what is the GAQL query to fetch them? And how do we fetch linked cropped image/logo assets of a campaign or ad group?

• As we mentioned in the first and second queries are related to the Google Ads UI. Also, it is not possible to fetch the cropped asset reference via the Google Ads API.

I hope it helps!

Thanks,
 

Google Ads API Team

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[2025-10-28 14:12:32Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vRy1q:ref" (ADR-00336756)

[Hardeep Singh]

Hello Team,

Thank you for your previous response.

I wanted to clarify a few points regarding the Logo and Image Assets it is not for UI instead how we handle them programmatically and attach these cropped images? When adding images from the Asset Library, in Google Ads UI the images are cropping into multiple ratios such as 1.91:1, 1:1, 4:5, and 9:16. 

1. How to Crop these images for specific aspect ratios? Is there any API support for this?
2. Should we create new image/logo asset for the cropped versions and then attach them to campaign or ad group? If so, then what should be the asset type? And Why they are not showing is Asset Library.
3. Should we only link the parent image/logo asset? Then how do we store the cropped versions information? What is the code for that?
4. On campaign edit screen and Asset edit how to show these cropped images?
5. Provide code to link cropped version along with there type, size, height, width to campaign and ad group?

Looking forward to your clarification.
Thanks again for your continued support.

Hello Team,

Thank you for your previous response.

I wanted to clarify a few additional points regarding Logo and Image Assets, specifically from a programmatic (API) perspective rather than the UI.

When adding images from the Asset Library in the Google Ads UI, the system allows cropping into multiple aspect ratios such as 1.91:1, 1:1, 4:5, and 9:16.

Could you please help clarify the following:

1. How can we crop images to specific aspect ratios programmatically? Is there any API support for this?

2. Should we create new image/logo assets for each cropped version and then attach them to a campaign or ad group? If so, what should be the correct asset type?

3. If these cropped versions are again created new assets, why don’t they appear in the Asset Library?

4. If we are supposed to link only the parent image/logo asset, how can we store and reference the cropped version details (such as ratio, width, and height)? Share example code for this

5. Could you please share an example or code snippet showing how to link cropped versions (along with their type, size, height, and width) to a campaign or ad group using the Google Ads API?

Looking forward to your clarification and guidance.

Thank you again for your continued support.

Best regards,
Hardeep Singh

[Google Ads API Forum Advisor]

Hi,

Kindly note that it’s not possible to crop or resize an image to meet the required aspect ratios for different ad types through the Google Ads API. Please be informed that you can crop images using the image picker during implementation. I would recommend you refer to the Image assets format requirements help center article for more detailed information.

Please note that for Performance Max campaigns, new AssetAutomationType values such as GENERATE_IMAGE_ENHANCEMENT have been added. It enables automatic creation of enhanced images such as auto-cropping. Enabled by default.

Thanks,
 

Google Ads API Team

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[2025-10-29 20:20:25Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vRy1q:ref" (ADR-00336756)