how to ensure conversion events are properly triggered

[Edi]

We have set up conversion tracking in Google Ads by uploading conversion events through Third-party app analytics.
The uploads are successful, and the conversions are recorded after the ads start running. However, there is a significant discrepancy between the conversions recorded in our partner's backend (dozens per day) and those recorded in the Google Ads backend (only 0-1 per day).
We would like to know how to check if the conversions uploaded through the API are correctly triggered, or if we are missing any parameter settings?

[Google Ads API Forum Advisor]

Hi,

Thank you for contacting the Google Ads API support team.

By reviewing your concern, I understand that you are facing the discrepancy between the conversions recorded in your partner's backend and those recorded in the Google Ads backend. In order to investigate your issue further, kindly provide us with the complete API logs (request and response with request-id and request header) generated at your end and uncropped UI screenshot of where you are facing the discrepancies.

If you are using a client library and haven't enabled the logging yet, I would request you to enable logging for the specific client library that you are using. You can refer to the guides Java, .Net, PHP, Python, Ruby or Perl to enable logging at your end. For REST interface requests, you can enable logging via the curl command by using the -i flag.

To know how to check if the conversions uploaded through the API are correctly triggered, I would suggest you refer to the Monitor offline data diagnostics documentation. It helps to find the overall health of the conversion processes. To retrieve the latest offline data diagnostics for your account, you can use the following query:

SELECT
  customer.id,
  offline_conversion_upload_client_summary.alerts,
  offline_conversion_upload_client_summary.client,
  offline_conversion_upload_client_summary.daily_summaries,
  offline_conversion_upload_client_summary.job_summaries,
  offline_conversion_upload_client_summary.last_upload_date_time,
  offline_conversion_upload_client_summary.resource_name,
  offline_conversion_upload_client_summary.status,
  offline_conversion_upload_client_summary.success_rate,
  offline_conversion_upload_client_summary.successful_event_count,
  offline_conversion_upload_client_summary.total_event_count
FROM offline_conversion_upload_client_summary

Also, you can utilize the Google Ads Query Builder and Query Validator to build and validate the queries for retrieving the data from the Google Ads API.

You can send the details via Reply privately to the author option, or direct private reply to this email.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02ryPr0:ref"

Thanks,
 

Google Ads API Team