View-through enhanced conversions for leads

[Nikita Klyuchnikov]

Can enhanced conversions for leads be counted as view-through?

[Nikita Klyuchnikov]

with server side tracking

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

In order to assist you, could you please confirm whether you are using Google Ads API or Google tag manager to set up the enhanced conversion for leads? If you are Google Ads API, I would suggest that you refer to the Enhanced Conversions for leads.

Do note that our team can only assist with the technical queries/concerns related to the Google Ads API.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGrRH:ref" (ADR-00280524)

Thanks,
 

Google Ads API Team

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[Nikita Klyuchnikov]

Google Ads API
I didnt find the answer for my question at Enhanced Conversions for leads page

[Google Ads API and AdWords API Forum]

Hi,

The enhanced conversions for leads are not counted as view-through. Instead, EC for leads focuses on improving the accuracy of conversion tacking by using first party (e.g, email, phone number) hashed customer data and GCLID. So, they are click based conversions.

I hope this clarifies.

Thanks,
Google Ads API Team