Detail Placement report fields with value '--'

[Michael Xue]

Hi,

When pulling a detail placement from the Google Ads UI in the browser, we're noticing now that some fields have the value '--'. Is this suppose to mean that data for this field is not known? Here's a sample CSV:

Placement (group),Placement (group) url,Placement (detail),Placement (detail) url,Campaign,Ad group,Impr.,Currency code,Avg. cost,Cost,Conversions,Cost / conv.,Conv. rate,Avg. CPV,Views,View rate,Avg. CPM

redacted,redacted,redacted,redacted,redacted,redacted,1,GBP,0.03,0.03,0,0,0.00%,0.03,1,100.00%,25.6

redacted,redacted,redacted,redacted,redacted,redacted,1,GBP,0.01,0.01,0,0,0.00%, --,0,0.00%,5.83

redacted,redacted,redacted,redacted,redacted,redacted,38,GBP,0.02,0.37,0,0,0.00%, --,0,0.00%,9.68

Thanks,

Michael Xue

[Google Ads API Forum Advisor Prod]

Hi Michael,

The value '--' in reports means null. However, your concern appears to be more specific to the Google Ads UI and how values in reports are generated. With this, I would suggest that you get in touch with the product experts via the Google Ads Community Forum so they can better assist you if you have further concerns.

Regards,
Hiroyuki
Google Ads API Team

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[Michael Xue]

Thank you Hiroyuki!