Is it possible to pull all AdWords data in one API call?

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Elizabeth Clark

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May 9, 2018, 8:34:05 PM5/9/18
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Hi, 

We are trying to pull in all AdWords API data, however in looking at the API it looks like we'd need to make individual calls by reports. However, if we want to pull ALL reports (i.e., all data from AdWords) is that possible in one call? If so, how do we do this as we couldn't find documentation. 

Thanks! 

Dannison Yao (AdWords API Team)

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May 9, 2018, 11:56:31 PM5/9/18
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Hi Elizabeth,

Unfortunately, AdWords API does not generate that kind of report. All reports are generated separately by each report type as can be seen here

Let me know if you have any further concerns.

Regards,
Dannison
AdWords API Team

Peter Bowen

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May 14, 2018, 4:51:21 AM5/14/18
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Hi Elizabeth.

You probably can't get everything you need in one call, but it is possible to get quite a lot of data from a single report. For instance, you can use get most of an account's structure (campaigns, ad groups, ads etc) from the ad performance report by selecting those fields in the report definition.

There are some downsides to this approach though - you might need fewer calls to the API to get the data, but processing huuge reports can take some time. I'm currently working on a project where we're assembling the account structure locally from a big report, and it takes about 10 minutes of processing time per account.

Zweitze

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May 14, 2018, 9:51:05 AM5/14/18
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Just adding a note to the replies of others:

You can't even get all data from a single report in a single call. Most reports, probably all, have conflicting fields.
For instance, many reports (eg. CAMPAIGN_PERFORMANCE_REPORT has a field ConversionTypeName and another field Clicks. You cannot use both fields in a single request.
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