How to get constant data?

[car...@nustechnology.com]

Hi everyone,

I'm building a digital advertising web service. I'm having a problem in getting constant data from AdWords API. According to this document https://developers.google.com/adwords/api/docs/appendix/codes-formats, I could:

• Use ConstandDataService to get these data: Affinity and custom affinity categories, In-market and custom intent categories, Age range categories, Parental status categories.
  
• Download CSV data: Gender categories

But there are some data/functions which I could not found anywhere

• Remarketing and similar audiences categories (see the below screenshot, the last section)
  

• Household income categories (see the second below screenshot)
  

• How does Search target audiences function (which API I can use to get the search result)?

If there is any document or demo how to get above data. Please share it with me. I would appreciate any help!

Regards,
Carrick

[Bharani Cherukuri (AdWords API Team)]

Hello Carrick, 

Please find my response below for your concerns:

1. Remarketing and Similar audiences: A similar audiences list is created from a remarketing list with at least 1,000 cookies with enough similarity in search behavior to create a corresponding similar audience. Targeting Similar audience is currently not supported through the API. 

2. Household Income categories: You may refer to the Income ranges listed here and their respective Criterion IDs to add them as targeting criteria.

3. Custom Intent audience: You will need to add keywords to use custom intent audiences. You may refer to this link for more details about custom intent audiences. You may use AdGroupCriterionService to add keywords with criteria type as CriterionCustomIntent.

Let me know if you have any further questions. 

Regards,

Bharani, AdWords API Team

[car...@nustechnology.com]

Hi Bharani,

Thank you very much for your supports.

1. Remarketing and Similar audiences: A similar audiences list is created from a remarketing list with at least 1,000 cookies with enough similarity in search behavior to create a corresponding similar audience. Targeting Similar audience is currently not supported through the API. 

=> Does it mean at my end (my web service) I cannot get Remarketing and Similar audiences criteria as well as set add these criteria into a campaign/adgroup?

2. Household Income categories: You may refer to the Income ranges listed here and their respective Criterion IDs to add them as targeting criteria.

=> I have seen this list but it is different with what I see (in the screenshot) so I ignored it. Do them map together? E.g: "90%+" (in the CSV) is "Top 10%" (on the web UI), "80%-90%" is "11%-20%", etc.? 

3. Custom Intent audience: You will need to add keywords to use custom intent audiences. You may refer to this link for more details about custom intent audiences. You may use AdGroupCriterionService to add keywords with criteria type as CriterionCustomIntent.

=> What you instructed is how to add CriterionCustomIntent into AdGroup. What I want is replicating the search function (the 3rd screenshot) in my web service. So the question is if my user enters a keyword in my site, is there any API I can use to get the list of criteria corresponding the keyword? 

Hope my questions are clear :)

Regards,

Carrick

[car...@nustechnology.com]

Hi Bharani

How's about my questions? Could you please have a check? Thanks.

Regards,

Carrick

[Bharani Cherukuri (AdWords API Team)]

Hello Carrick, 

Regret the delay. Please find my response inline for your concerns. 

=> Does it mean at my end (my web service) I cannot get Remarketing and Similar audiences criteria as well as set add these criteria into a campaign/adgroup?

It is currently not possible to do a mutate operation and create the SimilarUserList through the API. The SimilarUserList will be automatically created by Google for each user list depending on various factors. This process may take up to four days starting from when the source list was created. You will be able to use API to find all the available Similar User Lists. Please check this section of the guide for more information.

=> I have seen this list but it is different with what I see (in the screenshot) so I ignored it. Do them map together? E.g: "90%+" (in the CSV) is "Top 10%" (on the web UI), "80%-90%" is "11%-20%", etc.? 

The Income range criteria will map with the corresponding income percentiles listed here. I was not able to add the income criteria through the API. I'm checking this internally with the team. I will keep you posted on further updates regarding this. 

=> What you instructed is how to add CriterionCustomIntent into AdGroup. What I want is replicating the search function (the 3rd screenshot) in my web service. So the question is if my user enters a keyword in my site, is there any API I can use to get the list of criteria corresponding the keyword? 

I'm afraid, it is currently not possible to achieve this through the API. Please keep an eye on our blog for more updates on upcoming features or releases. 

[car...@nustechnology.com]

@Bharani: thank you very much for your supports.