Tracking parameters

[sbarch...@gmail.com]

Hi,

on Google Adwords, Does ad group custom tracking parameters overrides the accounts custom tracking parameters when it is being configured on both or is it being concatenated when the Landing page is being served to the user?

thanks in advanced.

Shay.

[Joyce Lava]

Hello Shay,

Apologies for the delayed response. As far as I know, creating custom parameters at account level is not supported. You may check the supported entities per field in this guide. Additionally, if the custom parameter used has the same name, AdWords will use the most specific custom parameter created. You may check this article to know more about custom parameters. If in case, you are using custom parameters with value track, the same rule should be applied (use the most-specific tracking template created, in your case, this should be the adGroup-level).

Best,

Joyce, AdWords API Team