question regarding data freshness

[Muneeb Varuvalayil]

I have a question regarding data freshness

From the [documentation](https://support.google.com/google-ads/answer/2544985?hl=en) it says that

```

Your metrics may occasionally be updated one or more days after a click occurs. This can happen for a number of reasons, including but not limited to:
    - When a conversion occurs days after the initial click
    - When we detect invalid traffic that needs to be removed

```

Is there a time frame where the data can be changed, such as only within the last 30 days?
After a certain duration, can we expect the data to remain static and not change further?

[Google Ads API Forum Advisor]

Hi Muneeb,

Thank you for reaching out to the Google Ads API Forum. I hope that you are doing well today.

Moving forward to your concerns:

• Is there a time frame where the data can be changed, such as only within the last 30 days?

• • It depends on how many days is set in click_through_lookback_window_days. This attribute must be in the range [1,60] for an AD_CALL or WEBSITE_CALL conversion action. For most other conversion actions, the allowed range is [1,30]. The maximum number to set is 90 days.

• After a certain duration, can we expect the data to remain static and not change further?

• • If you set your conversion window to 7 days, any conversion that happens more than 7 days after the ad interaction won't be recorded. This means it won't appear in your reports.

If you want to know more about the conversion window process and data freshness, you may reach out to the Google Ads Product Support team as they are more equipped regarding this concern.

Reference links:

• Google Ads Product Support team - https://support.google.com/google-ads/gethelp

 

This message is in relation to case "ref:_00D1U1174p._5004Q2ncGph:ref"

Thanks,
 

Google Ads API Team