Targeting (city and the country of that city) both, which one my ad is going to target?

[Ankit Agarwal]

PFA file to look at the campaign criterion of locations. I have selected Noida(city) and its country(India). Now my question is, the ad will be targeted only to Noida audience or complete India? If it targets complete India audience then what is the purpose of selecting Noida?

[Google Ads API Forum Advisor Prod]

Hi Ankit,

Thank you for reaching out.

Both are positively targeted locations for your campaign, which means both locations will be targeted. Assuming Noida is a part of India, then targeting Noida would be rather pointless as this is already under the scope of the country "India". However there are some instances where this will be of use.

1.) If you need the Noida city to have a separate ad setting. However, this should be done on a separate campaign or ad group.
2.) If you use Noida as a negative targeted location. Then the whole India would be targeted except for Nodia. 

Let me know if this clarifies your question.

Regards,
Dannison
Google Ads API Team

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[Ankit Agarwal]

thankyou that clears my doubt..:)