SearchImpressionShare actual value instead of "< 10%"

[Alexandros Gouvatsos]

Hi there,

I'm using AdWords API v201702 to pull the values of various metrics for reporting purposes.

Unfortunately, when it comes to metrics like Search Imp. Share, Imp. Share Lost Rank and Imp. Share Lost Budget, for values that are below 10% the API returns "< 10%" instead of an actual value. 

How could I get the actual value, so that my report is accurate?

Thanks in advance!

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi, 

The API does return the special value "<10%" or ">90%" when the actual value is less than or above the threshold for Impression share related metrics. Unfortunately, there is no workaround to get the actual percentage via API in those cases. 

Thanks,

Sreelakshmi, AdWords API Team

[Alexandros Gouvatsos]

Thanks for your reply!

As a follow-up question, how does the Adwords Platform then measure totals for those metrics?

My issue is that because of this "<10%", there is a disparity between the numbers in the Adwords platform and the numbers I pull and calculate using the API.

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi, 

If you are interested in extracting the totals, you can set the 'skipReportSummary' attribute in the request header to false and the last row in your report should correspond to the totals. 

Please note that in these cases both the web interface and the API will have same special value ( "<10%" or ">90%" ). Since your question is more aligned to the product, I recommend posting it on the Advertisers community forum so that the product experts there can clarify it better.

[Alexandros Gouvatsos]

Hi,

In the 'Reporting Basics' documentation of Adwords API it mentions that if the 'skipReportSummary' attribute is false or not specified (in my case I don't specify it), then the report will include the summary row. However, there is no summary row. 

I'm using the .NET C# libraries for the Adwords API and my report request is segmented by Date as well (hence why I need to calculate the totals).

Thanks in advance,

Alex

[Sreelakshmi Sasidharan (AdWords API Team)]

Hi Alex, 

If you are not looking for totals in your report, you don't need to worry about setting 'skipReportSummary' attribute. To address your question about not getting the totals, you should be able to see the totals in your report unless the 'skipReportSummary' is explicitly set to 'true' in your code. If you are observing a different behavior, please use Reply privately to author and share the complete report definition starting from "authorization: REDACTED , user-agent: ****".

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