Difference with ConversionUploadService and Google Sheets Import

[Collin Weiwadel]

Hello all,

We are using the Import phone call conversions option with Google Sheets on a schedule, but want to move this to an automated job using the GoogleAds API.

In the Google Sheet phone call conversion, we have two Conversion Actions where one we have a specific Conversion Value due to a downstream data source, the other is one we are looking to optimize to in order to drive to more future conversions. We don't have a specific Conversion Value for this 2nd Conversion Action, so we leave it empty in the Google Sheet upload. Same with Currency, we leave that blank.

My main questions are:

• The API requires for CallConversion the conversion_value and currency_code to not be empty
  • And the conversion_value must at least be 0 (based on my testing)
  • What / how are 0 value conversions treated when we upload them as Conversions?
  • And when a 0 value Conversion with Currency "USD" (for example) is passed, will this negatively affect the optimization of the campaign?

Thanks in advance for any help or support with this!

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Please find the below responses for your queries:

1. The API required for CallConversion the conversion_value and currency_code to not be empty and the conversion_value must at least be 0 (based on my testing).

• You are right, the Google Ads API requires a non-empty conversion_value and currency_code for CallConversion. No changes are needed here. The API accepts the value you have from your downstream data source.

2. What / how are 0 value conversions treated when we upload them as Conversions?

• I would suggest you to set a placeholder value. Assign a nominal value, like $1 (or equivalent in your preferred currency). This indicates a conversion but doesn't significantly impact overall value calculations.

3. When a 0 value Conversion with Currency "USD" (for example) is passed, will this negatively affect the optimization of the campaign?

• Uploading conversions with a 0 value (or leaving them empty) likely won't negatively impact your campaign.

I would suggest you refer to the document Upload Call Conversions and the help center article About conversion value rules to get more information. 

I hope this helps! Feel free to get back to us in case of any further queries.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02tJFgA:ref" (ADR-00238991)

Thanks,
 

Google Ads API Team