Responsive Display Ad Assets - get Headlines, Descriptions

[Oksana Sulyma]

Hi Google Ads API support team!

My questions are related to Ads of type = responsive_display_ad.

1. I pull https://developers.google.com/static/google-ads/api/fields/v11/ad_group_ad#ad_group_ad.ad.responsive_display_ad.marketing_images field and get asset ids for marketing_images. Then I pull https://developers.google.com/google-ads/api/fields/v11/asset#asset.image_asset.full_size.url and get image previews for asset ids returned by previous query. Is this correct way to get marketing_images url previews? 

2. For responsive_display_ad there is a list of headlines and descriptions available in Google Ads Ui:

Is there a way to pull this information from API? 

https://developers.google.com/google-ads/api/fields/v11/asset#asset.type doesn't serve types like headline or description. 

Thanks in advance for your help!

Oksana

[Oksana Sulyma]

Oh, ans also I have question #3:

Is there a way to pull assets info for specific ad_group_ad.ad.id?  

[Google Ads API Forum Advisor]

Hi Oksana,

The field ad_group_ad.ad.responsive_display_ad.descriptions, ad_group_ad.ad.responsive_display_ad.call_to_action_text, ad_group_ad.ad.responsive_display_ad.long_headline and ad_group_ad.ad.responsive_display_ad.headlines etc.. will give you these text based items., there's no need to go to another resource. Are you looking for performance ratings and statuses on text based assets?

Regards,

Aryeh Google Ads API Team

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[Oksana Sulyma]

Hey Aryeh and team.

Is there a way to pull variants of ad headlines, descriptions SEPARATELY - as it's shown in Google Ads UI (at the screenshot attached to my first comment)? 

I know ad_group_ad.ad.responsive_display_ad.headlines field returns a LIST of possible headlines. 

As example, https://developers.google.com/google-ads/api/fields/v11/ad_group_ad#ad_group_ad.ad.responsive_display_ad.marketing_images returns a list of assets and based at asset_ids I can get details from asset report - asset by asset, not all together. 

Is there any way to pull asset_ids for responsive display ad headline and descriptions? 

Is there any better approach to get the same data as at Google Ads UI screenshot?

Thanks!

Oksana

[Google Ads API Forum Advisor]

Hi Oksana,

Thank you for your response. 

Unfortunately, this is currently not supported in the Google Ads API's reports. However, our team has previously raised a feature request for the availability of responsive display ads and their assets' information in a single report. For now, you may keep an eye on our blog for updates and announcements.

For now, the ad_group_ad report can be used to retrieve attribute details for the responsive display ad type, as mentioned in this guide.

Best regards,

Peter Laurence Google Ads API Team

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[Oksana Sulyma]

Thanks for your answer Peter!