What are ALL the options for valuetracks, their status (depreciated?), example uses, expected behavior for each ad-type, etc?

[Chad Wood]

I can not seem to find any good documentation on ValueTracks.

Take a look here and you'll find that there are many ValueTrack options:
https://developers.google.com/google-ads/api/docs/performance-max/valuetrack

...but that page doesn't have the information I'm looking for. It only describes if each ValueTrack param is supported by PM campaigns.


{campaignid}
{adgroupid}
{feeditemid}
{targetid}
{loc_interest_ms}
{loc_physical_ms}
{matchtype}
{network}
{device}
{devicemodel}
{carrier}
{ifmobile:[value]}
{ifnotmobile:[value]}
{ifsearch:[value]}
{ifcontent:[value]}
{ifauto:[value]}
{ifautolp:[value]}
[ifpla:[value]}
Evaluates to false
[iflia:[value]}
{creative}
{keyword}
{placement}
{target}
{param1}
{param2}
{random}
{aceid}
{adposition}
{ignore}
{campaigntype}
{copy}
{city}
{autotitle}
{websitecallmetric}
{idfa:[value]}
{gclid}
{keyword.}
{localbusiness.}
{lb.}

Where can I find detailed information on each of these and any I am missing from the list?

[Chad Wood]

Looks like I'm still missing some examples that have to do with url encoding...
We need to have a centralized place for all of this info--one page, all the info. There's just so much value in using these to created advanced tracking templates, and yet there's no centralized location to learn about each one of the options.

[Chad Wood]

For example, Google this:

"google" "ads" "valuetrack" "ifautolp"

You'll get one result... the link I shared.

[Chad Wood]

Another oddity... I'm trying to use {ignore} and it almost looks like thats causing the entire template to be ignored.




But.... The documentation actually says:

Parameter:
{ignore}
What it does
Ignores tracking elements of your final URL to help reduce crawl load on your website. It can only be used in your final or final mobile URL. For example, if your final URL is http://www.example.com/product?p1=a&p2=b&p3=c&p4=d, and the tracking info following the question mark in the URL doesn’t change the landing page, you can insert {ignore} before your tracking info to indicate that everything after it is merely tracking info. Here’s an example of how to do this: http://www.example.com/product?{ignore}p1=a&p2=b&p3=c&p4=d

So, why does it appear as though its breaking the tracking (in the UI at least...)?

[Chad Wood]

Is there any way to specify a default value for a valuetrack in case the param key specified in the template is not available for an ad-click?

[Chad Wood]

When  I hit "test" after creating a tracking template and final url suffix, the resulting test links only conform to the tracking template... Why do the links not contain the final url suffix? Can I trust that it will be present when the ad is clicked on for real?

[Google Ads API Forum Advisor]

Hi Chad,

I'm from the Google Ads API team. I hope you're doing well.

You may refer to this help center article for more information about ValueTrack parameters and this article for more information how to set them up. For additional reference, you may check this article for some examples.

Regarding your latest query, I suggest you reach out to our product support team as they are better equipped to address UI / product level concerns. Kindly note that the API only reflects the behavior of the UI.

Regards,

Google Ads API Team

ref:_00D1U1174p._5004Q2kD5Jc:ref

[Chad Wood]

Thanks for the help and link. I looked through this help center article, as you suggested. However, I can't find any of the information in there.
I'm looking for documentation of every valuetrack there is. Does such documentation exist?

Such as:

{campaignid} | Returns the campaign ID | Supported Campaign Types Include: ...
{adgroupid} | Returns the ad group ID | Supported types include: ...
{feeditemid} | ...
{targetid} | ...
{loc_interest_ms} | ...
{loc_physical_ms} | ...
{matchtype} | ...
{network} | ...
{device} | ...
{devicemodel} | ...
{carrier} | ...
{ifmobile:[value]} | ...

...and so on. Are there no tables I can reference to get a real sense of options with ValueTracks?

[Chad Wood]

So, are there no resources that entirely cover the ValueTrack features?

I have found lots of articles that bring up a few ValueTracks and explain them in essay format.

These resources aren't the full picture though.

I've managed to find this list of ValueTracks, but no resources to understand what everything in this list does.
I'm looking for something that covers all of these, even if with just simple definitions and output examples.

ValueTrack parameters:

{campaignid}
{adgroupid}
{feeditemid}
{targetid}
{loc_interest_ms}
{loc_physical_ms}
{matchtype}
{network}
{device}
{devicemodel}
{carrier}
{ifmobile:[value]}
{ifnotmobile:[value]}
{ifsearch:[value]}
{ifcontent:[value]}
{ifauto:[value]}
{ifautolp:[value]}
[ifpla:[value]}

[iflia:[value]}
{creative}
{keyword}
{placement}
{target}
{param1}
{param2}
{random}
{aceid}
{adposition}
{ignore}
{campaigntype}
{copy}
{city}
{autotitle}
{websitecallmetric}
{idfa:[value]}
{gclid}
{keyword.}
{localbusiness.}
{lb.}

[Google Ads API Forum Advisor]

Hi Chad,

Thank you for returning to our team.

Regarding your concern, please note that our team supports Google Ads API-related concerns and technical implementations. That said, in Google Ads API perspective, you may check the below guides that are related to ValueTrack parameters in Google Ads API:

• ValueTrack parameters
• Mapping ValueTrack Parameters with Report Fields
• ValueTrack Parameters for Upgraded URLs

I hope this helps. Let us know if you have further Google Ads API-related concerns.