Shopping Ads policy violations strike system

[paco...@webrepublic.ch]

Hello,

We have been informed by our Google rep that the policy violation strike system will start applying to Shopping Ads starting in June.

We already have a solution to get regular disapproved ads with the ad_group_ad report, but we're unsure if this will also work for shopping ads: from our understanding, the disapproval doesn't happen on ad level for Shopping Ads, but instead on product level. Is this correct? 

What approach would you recommend for getting the approval status of shopping ads/products so that we can proactively avoid strikes?

Best regards,

Paco

[Google Ads API Forum Advisor]

Hi Paco,

Thank you for your questions. You may refer below for my responses :

As for this item "from our understanding, the disapproval doesn't happen on ad level for Shopping Ads, but instead on product level. Is this correct?", I would recommend that you clarify this instead with the Google Ads Product support team, via this link, as they should be more equipped in discussing Google Ads policies and on what level they are applied.

What approach would you recommend for getting the approval status of shopping ads/products so that we can proactively avoid strikes?

For this item, the details (ad_group_ad.policy_summary.approval_status and ad_group_ad.policy_summary.policy_topic_entries) retrieved in the ad_group_ad reports should provide the information of the ad level issues of your ad. 

As for the product level disapproval details, could you confirm if these are also available in the Google Ads UI? If yes, could you share the screenshots so our team can further verify its availability?

You may then send the requested information via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

Best regards,

Peter Laurence Google Ads API Team

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