Conversion Rate calculations for Google Ads API.

[Kaushik Thommandra]

Hi Team,
we are trying to retrieve the Conv.Rate metric shown under campaign performance in Google Ads UI.
The Metric is not available from the API.

we are trying to calculate the conversion rate as Conversions / Interactions.

the value is matching for most of the campaigns but it's not matching for Performance Max Campaigns.

Can you please help us on how to calculate the Conv. Rate Correctly or if the metric is directly available from the API.

Sending the screenshot from the Ads Manager as a Private Reply.

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

After reviewing your concern, I understand that you would like to fetch the Conv.Rate metric via the API.

In order to assist you further, could you confirm whether you are using the Google Ads API or the Google Ad Manager API to fetch the Conv.Rate metric?

Kindly note that this support channel specializes in Google Ads API related concerns and technical implementations only. If you are using the Google Ads API, then you can use the metrics.conversions_from_interactions_rate to fetch the Conv.Rate.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02q95Vp:ref"

Thanks,
 

Google Ads API Team