Assistance Needed: Google Ads Data Integration into Zoho CRM

[Kaido Whims]

Hello,

My team and I are facing challenges integrating Google Ads data into Zoho CRM. We're using a standard Joomla registration form and aiming to evaluate our ROI by comparing ad investment with offline customer sales. The Zoho instructions for integration have been helpful, except for a disconnect we're experiencing on step 3. Zoho support hasn't been able to provide a clear solution, stating their limited involvement with third-party matters. The specific issue lies with the line "$gclid": "CMPjuu-Xx78CFRSTjgodPHsA3Q," as our developer informs us that the $GCLID needs to be unique to each ad click.

Considering the simplicity of the problem, I would greatly appreciate any assistance or explanation from the community to help resolve this matter.

Note: Our sales predominantly occur offline.

These are the instructions from zoho support below

To facilitate webform tracking using third-party web forms, please follow the steps outlined below:

1. Add the following hidden field code in your web form's code:
   <input type='hidden' id="zc_gad" name="zc_gad" value=""/>
2. Include the following tracking code in all your website's web pages, just before the </body> tag:
   <script type="text/javascript" src='https://crm.zoho.com/crm/javascript/zcga.js'></script>
3. Modify your existing API script by including the "GCLID" variable as shown in the sample below to transfer the tracking details:
   {
         "data": [
            {
               "Company": "Zylker",
               "Last_Name": "Daly",
               "First_Name": "Paul",
               "Email": "p.d...@zylker.com",
               "State": "Texas",
               "$gclid": "CMPjuu-Xx78CFRSTjgodPHsA3Q"
            }
         ]
      }

The tracking code "zcga.js" fetches the GCLID from the browser's cookies and sends it to the third party's database. To make this information available in Zoho CRM, it needs to be pushed via API. Include the GCLID variable in addition to the existing variables, allowing the GCLID to be pushed to Zoho CRM.

For more details, please refer to the Zoho CRM help article at

[https://help.zoho.com/portal/en/kb/crm/integrations/google/google-ads/articles/configure-google-ads-crm-integration#Step_2_Add_hidden_element_in_your_web_forms:~:text=js%27%3E%3C/script%3E-,For%20Third%2Dparty%20web%20forms%3A,-In%20the%20case].

Thank you for your assistance and any insights you can provide to resolve this issue promptly.

Best regards,

Kaido Whims

[Google Ads API Forum Advisor]

Hi Kaido,

Thank you for reaching out to Google Ads API Forum.

Kindly note that this support channel provides support to Google Ads API (https://developers.google.com/google-ads/api/docs/start) related concerns and technical implementations only. 

Moving forward with your concern, as per the Google Click Identifier (GCLID): Definition guide, GCLID is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution. 

You may also refer to the Set up offline conversion imports using Google Click ID (GCLID) help article regarding how to set up your Google Ads account and website for tracking offline conversions from imports using the GCLID.

Reference links included in this email:

• Set up offline conversion imports using Google Click ID (GCLID): https://support.google.com/google-ads/answer/7012522?hl=en
• Google Click Identifier (GCLID): Definition: https://support.google.com/google-ads/answer/9744275?hl=en

 

This message is in relation to case "ref:_00D1U1174p._5004Q2mXgn2:ref"

Thanks,
 

Google Ads API Team