Effectiveness of Conversion Tag vs Offline Upload

[Mark]

Hi,

I'm wondering if offline uploading of conversions (with conv. value, order id, etc.) is just as effective as using the Conversion Tag.

Case being that a lot of people either don't visit the order completed page, or block cookies, or whatever. I implemented something that stores their last gclid with the order they made. And am writing that to an upload sheet, so that potentially all conversions (sales) are reported back to Ads automatically.

[Google Ads API Forum Advisor]

Hi Mark,

I'm from the Google Ads API team.

One disadvantage of uploading conversions is that Google Ads needs 4-6 hours after the ad click before a conversion can be successfully uploaded as you can see from a tip in this article. You may also check this link for more information regarding offline conversion imports and this link for more information how to set up offline conversion tracking..

If you would like to upload conversions via API, then I suggest you check this link for an overview of conversion management in the API. On the other hand, if you are trying to upload conversions via Excel, CSV, or Google Sheets, then I suggest you reach out to the product support team if you have further clarifications as they are better equipped to provide insights on this matter.

Regards,

Google Ads API Team

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