Metrics conversions/value explanations

[Media Data Creative Lift]

Hi support team,

I have a few question about conversions and related metrics.

The ad_group_ad resource allows to request metrics.

Among those metrics we have for those ones:

-  metrics.all_conversions

- metrics.all_conversions_by_conversion_date

- metrics.all_conversions_from_interactions_rate

- metrics.all_conversions_from_interactions_value_per_interaction

- metrics.all_conversions_value

- metrics.all_conversions_value_by_conversion_date

- metrics.all_conversions_value_per_cost

Whould you please confirm or explain if I am wrong:

- all_conversions_value_per_cost is kind of the ROAS ?

- _conversions_value_ what is the value here ? Monetary gain ? 

- Same thing for all_conversions_from_interactions_value_per_interaction, is value a monetary gain by interaction ?

Thank you so much for your answer !

[Google Ads API Forum Advisor]

Hello,

Thanks for reaching out. Conversion value is a value that you can set for a conversion action. This value is helpful for tracking your return on ad spend. For each metric you inquired about, the 'conversion value' refers to the same setting.

Please see my replies for each of the individual metric you mentioned:

1. all_conversions_value_per_cost
   • The sum of all conversion values divided by the total cost for all ad interactions such 
2. all_conversions_value
   • The sum of all conversion values
3. all_conversions_from_interactions_value_per_interaction
   • The value of all conversions from interactions divided by the total number of interactions

Regards,

Matt Google Ads API Team

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