Feed label in shopping performance view

[Kateřina Henzlová]

Hi there,

Shopping performance view allows downloading statistics on products level and products dimensions from the Merchant Center including channel, language, and country. Is there any way to get the product feed label too? Or, as feed label is still quite new, are you planning to add this in some of the future versions of Google Ads API?

Example query: "SELECT segments.product_item_id, segments.product_channel, segments.product_country, segments.product_language, segments.product_merchant_id, metrics.cost_micros FROM shopping_performance_view WHERE segments.date BETWEEN '2022-12-01' AND '2022-12-21'"

Thanks,

Katerina

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

Could you please provide full screen screenshot of the UI of what you are looking for, so that i can further investigate the issue? Please reply via privately author option.

Thanks,

Nirmita Google Ads API Team

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[Kateřina Henzlová]

Hi Nirmita,

Thanks for getting back to me. Unfortunately, I cannot provide any relevant screenshots from the UI, my question is related to the API.

Cheers,

Katerina

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

You can use asset_set.merchant_center_feed.feed_label field in the asset_set report. Let me know if this what you are looking for. If not, could you please provide full screen screenshot of the UI? Please reply via privately author options.

[Kateřina Henzlová]

Hi Nirmita,

Unfortunately, the asset_set report doesn't offer product level statistics so I can't use it. It is possible to see the product level report with feed labels in the UI (see the screenshot with no sensitive data), however, it seems like it's not possible in the API.

Is there any way to download product level statistics including feed label via API? Is there any way to get the product feed label too? Or, as feed label is still quite new, do you know about any plan to add this in some of the future versions of Google Ads API?

Thanks,

Katerina

[Google Ads API Forum Advisor]

Hi Katerina,

Thank you for getting back to us. I hope that you are doing well today.

Moving forward to your concern on how to get the Feed label in product level, in the shopping_performance_view report, the campaign report is included as segmenting resources. With that being said, you may use the campaign.shopping_setting.feed_label to fetch the Feed Label information.

Add to that, please note that if the Feed label is not used, it will fetch the information of sales country codes. You may also use the campaign.shopping_setting.sales_country in the query to get the value of the Feed label in the UI if it shows country codes.

You may try the sample query I used below:

• {"query": "SELECT campaign.shopping_setting.feed_label, segments.product_item_id, campaign.shopping_setting.sales_country, segments.product_channel, segments.product_country, segments.product_language, segments.product_merchant_id FROM shopping_performance_view WHERE segments.date = '2022-12-22'"}

 
You may also check this reference for Shopping settings.

Kind regards,

Sherwin Vincent Google Ads API Team

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[Kateřina Henzlová]

Hi Sherwin,

Thank you for looking into it.

I know about the possibility to include fields from the campaign resource in shopping_performance_view. Unfortunately, campaign.shopping_setting.feed_label is not exactly the product level like for example the segments.product_country.

If I have a campaign 123 targeting feed label A on December 1st and feed label B on December 2nd (feed label can be changed in the campaign settings), the shopping performance view will show me campaign.shopping_setting.feed_label as A on December 1st and B on December 2nd and later. Therefore I won't be able to assign the statistics to a specific product in GMC (there can be more products with the same product ID but different feed label).

Also, I believe it's possible to set no feed_label and no sales_country (meaning the campaign will use products from all feeds). In that case, there's no way to specify the product in shopping_performance_view either.

Do you by any chance have any information regarding adding feed label to the product level of the shopping performance view in some of new versions of Google Ads API? It would help us a lot.

Kind regards,

Katerina

[Google Ads API Forum Advisor]

Hi Katerina,

Thank you for your response.

We currently do not have information whether the feed label will be available at the product dimension level in the shopping performance view, in future versions. If this is already supported and available in the Google Ads UI, you can provide our team with screenshots of that UI view where these feed labels can be associated at the product level.

Along with the screenshot, you can also provide our team with your complete use case, so we can then pass these details along when we create a feature request, subject for review, for its support in the API.

If your screenshots will contain user or account information, you may then send the requested information via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

Best regards,

Peter Laurence Google Ads API Team

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[Kateřina Henzlová]

Hi Peter,

Thanks for getting back to me.

I cannot say for sure whether the report in Google Ads UI has the feed label on the product level or campaign level. However, it does look like it's the product level since it is under Shopping attributes together with other product level dimensions. Our use case is downloading product level statistics from Shopping and P Max campaigns. As the country is not required in the Merchant Center anymore, feed label is necessary to fully specify the product.

Kind regards,

Katerina

[Google Ads API Forum Advisor]

Hi Kateřina,

Thank you for the reply.

I have raised a feature request for this; however, there is no guarantee if this will be supported soon. With that, we recommend that you follow our blog for updates and new releases.

Best regards,

Heidi Google Ads API Team

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[Kateřina Henzlová]

Hi Heidi,

That's great to hear! Thank you very much for your help.

Kind regards,

Katerina