Regarding Performance Max Budget Overspending on Campaign(s)
Harshal Patil
Hi,
I hope you're doing well.
I'm reaching out to inform you about a budget overspending issue observed on one or more Performance Max campaigns. Upon reviewing recent campaign data, we've identified that the actual spend exceeded the allocated daily/monthly budget.
🧾 Summary of Overspend:
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Campaign Name: XYZ
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Platform: Google Ads – Performance Max
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Allocated Budget: SAR [e.g. 1,000]
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Actual Spend: SAR [e.g. 1,240]
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Overspend Amount: SAR [e.g. 240]
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Date Range: [e.g. July 1 – July 15]
🛠️ Details & Context:
As you know, we create campaigns based on a daily budget, and we refund merchants based on actual spending within those limits. However, in this case, the campaign exceeded the set budget, and we were unable to fully control the spend due to the nature of Performance Max optimizations.
While PMax campaigns often attempt to average the budget over time, the spend in this instance surpassed acceptable thresholds, and we are currently taking action to prevent this from happening again.
✅ Next Steps:
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We are reviewing our internal controls and optimization settings.
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We’ve added stricter spend monitoring and alerts for such cases.
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If needed, we can raise the issue with Google Support for clarification or dispute.
We appreciate your understanding and are committed to ensuring tighter spend control moving forward.
Please let us know if you'd like more detailed reports or have any questions.
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