How to create a bid management system?

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Trevor Oakley

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Aug 11, 2016, 3:13:32 PM8/11/16

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I see a sea of companies selling a bid management service for google shopping (I think this is based on google as words). I saw google has ad words scripts.

How are these systems built - do they use an API from Google or some other way?

example - https://www.youtube.com/watch?v=8Fn6T9_UgcE (Versafeed)

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