Empty data in some metrics when the network is "Search partners"

[shekha atrash]

Hi Google Support,

I pull "KEYWORDS_PERFORMANCE_REPORT" , The fields are:

"AccountCurrencyCode"

"CampaignId"

"CampaignName"

"AdNetworkType1"

"Impressions"

"Clicks"

"Cost"

"Date"

"SearchImpressionShare"

"SearchRankLostImpressionShare"

"SearchExactMatchImpressionShare"

"FinalUrls"

"Device"

"Engagements"

"Interactions"

"Id"

"AdGroupId"

"AdGroupName"

"Criteria"

"KeywordMatchType"

"QualityScore"

"FirstPageCpc"

"TopOfPageCpc"

"Conversions"

"AdNetworkType2"

"PostClickQualityScore"

"SearchPredictedCtr"

"CreativeQualityScore"

"TopImpressionPercentage"

"AbsoluteTopImpressionPercentage"

"SearchAbsoluteTopImpressionShare"

"SearchTopImpressionShare"

"SearchRankLostAbsoluteTopImpressionShare"

"SearchBudgetLostAbsoluteTopImpressionShare"

"SearchRankLostTopImpressionShare"

"SearchBudgetLostTopImpressionShare"

"CampaignStatus"

the metrics "SearchImpressionShare", "SearchRankLostImpressionShare", "SearchExactMatchImpressionShare", "SearchAbsoluteTopImpressionShare", "SearchTopImpressionShare", "SearchRankLostAbsoluteTopImpressionShare", "SearchBudgetLostAbsoluteTopImpressionShare", "SearchRankLostTopImpressionShare", and "SearchBudgetLostTopImpressionShare" retrieved as 0's when the "AdNetworkType2" value is "Search partners".... and that is different from what I see on Google Adwords side.

Is there any idea why I receive 0's in the metrics when the network is "Search partners"? can you help please?

Thanks,

Shekha Atrash

Datorama, a Salesforce Company

[Google Ads API Forum Advisor Prod]

Hi Shekha,

Thanks for posting your concern.

To investigate, please provide the following details via Reply privately to author option:

• Complete report definition
• Customer ID
• Screenshots and sample comparison of UI and API results

Regards,

Ernie John Blanca Tacata Google Ads API Team

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[Zweitze]

That makes complete sense to me.

"Search partners" are websites which are NOT owned by Google, every time a page is queried that website may, or may not ask Google to show any ads. In other words, Google does not know how many times that website was queried, and therefore cannot determine how often you ad could have been advertised.

So I wonder what you see on the Google Ads UI?

[Google Ads API Forum Advisor Prod]

Hi Shekha,

You may share the requested details by my colleague so that our team can further investigate the behavior.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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