Optimisation Score

[Frason Francis]

Hello  Google Ads API Team ,

I am currently working on a dummy campaign in Google Ads that includes various keywords. I would like to know if there is any way to access the optimization score for this campaign, even though it is not live or actively running. 

Understanding the optimization score would greatly assist me in overall campaign setup.

Thank you for your assistance.

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

No, the optimization score in Google Ads is generally only available for active, live campaigns. The optimization score is shown for active Search, Display, Video Action, App, Performance Max, Demand Gen and Shopping campaigns only. to fetch the optimization score for the campaign you may try the below GAQL query ​: 

SELECT campaign.id, campaign.name, campaign.optimization_score,
metrics.optimization_score_url, metrics.optimization_score_uplift
FROM campaign

Please note that the above query will return the optimization score as zero if the campaigns are not active. Additionally, you can utilize the Query Builder and Query Validator to build and validate your queries. To retrieve Google Ads API entities and reporting data, you can use one of these Rest Interface methods like GoogleAdsService.SearchStream or GoogleAdsService.Search.

I hope this clarifies. Let us know if you have any further questions. 
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02vGclH:ref" (ADR-00270959)

Thanks,
 

Google Ads API Team